Retail Execution Specialist
Constellation BrandsAbout the role
Job Description
Company Summary
We’re the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Pacifico, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.
Position Summary
The Retail Execution Specialist inspects and improves retail execution in on and off-premise accounts within the assigned territory, ensuring compliance with Constellation Brands Beer Division’s (CBBD) standards. The assigned area of responsibility will be aligned with one or more of CBBD’s accounts in a priority DMA. The incumbent ensures execution quality complies with CBBD standards at key accounts, corrects basic execution issues, and actively works with the wholesaler selling CBBD programming to these key accounts. Position reports directly to Regional Development Manager.
Responsibilities
Execution Inspection
- Visit and review a rotating sample of key accounts within area of responsibility based on sales goals of Market Development Manager and/or Key and National Account Manager.
- Identify execution issues, e.g. compliance with planograms, mandates, and authorizations, and correct as possible.
- Communicate execution issues to Market Development Manager and/or Key and National Account Managers; ensure proper follow-up is made and issue is resolved.
- Share execution best practices to wholesalers through Market Development Manager.
- Provide market intelligence to his/her Business Unit, continuously improving CBBD’s approach to highest quality retail execution.
- Support wholesaler training and development initiatives for local and regional chain accounts.
- Identify market specific business development opportunities.
Sales
- Conduct market surveys in conjunction with key CBBD promotional windows.
- Work collaboratively with the local wholesaler selling in CBBD key programming and initiatives to retail in both the on and off-premises.
New Products
- In conjunction with Market Development Manager and Key and National Account Managers, execute new product roll-out plans.
- Proactively identify challenges that new product introductions face in area of responsibility and make recommendations to Market Development Manager.
Supply Chain
- Identify code date/aging inventory problems and make recommendations to Market Development Manager on appropriate course of action.
Perform additional duties and responsibilities as required.
Minimum Qualifications
- A Bachelor’s degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing.
- Proven track record in building good relationships with customers as well as internal associates.
- Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
- Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint.
- Knowledge of business information tools.
- Available to travel away from home a minimum of 20% of his/her working time.
Preferred Qualifications
- No Retail Sales experience required, but two years professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is highly preferred.
- Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
- Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
- Demonstrated strong oral, written, and interpersonal communication skills.
- Demonstrated ability to achieve performance goals with a minimum of direction.
- Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market
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