Associate Director, Analytics

RAPP Dallas is looking for an Associate Director, Analytics to join our award-winning Marketing Sciences team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Associate Director, Analytics is responsible for generating relevant reporting and performance insights across the customer journey to inform strategic direction for existing and new initiatives. You’ll be responsible for leading projects helping to answer complex strategic questions using data; for persuading our internal teams and clients to follow the right data-driven strategy; for helping continue our growth trajectory through pitching for new business and growing and retaining existing clients; for helping to build out our core propositions and products; and for managing and mentoring a team of curious analysts.

The ideal candidate is ready to jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES:

• Lead projects for the analytics discipline in producing actionable insights on customer behavior based on campaign results and analysis, both from individual campaigns and aggregated review of communication results behavior.
• Craft the creation of best-in-class measurement and reporting, and create a results-driven, test & learn optimization culture for the client.
• Create compelling data stories that clearly illustrate performance factors; Ability to communicate complicated concepts in an easy to understand manner– the art of storytelling.
• Works alongside technology teams to continuously improve the internal reporting environment and reporting tools.
• Develop data-driven insights informing strategic thinking across the customer journey.
• Analyze qualitative and quantitative data to constantly uncover journey insights.
• Partner with the Analytics Enablement team to define data acquisition, environment and tool requirements to deliver against needed reports/insights.
• Utilize new technology to push efficiency and accuracy.
• Consistently take the lead on key team initiatives without being asked.
• Partner with internal RAPP family of agencies and OPMG network agencies' strategists/data strategists to co-lead building strategic roadmaps based on the insights we have on our clients.
• Organize and allocate resources to efficiently service any/all clients for analytics and campaign insights.
• Mentor and develop staff to produce actionable, accurate, timely, and relevant insights.
• Attract, Nurture and Retain best talent.

REQUIRED SKILLS:

• Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Master’s degree is a plus.
• 6+ years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice.
• Deep experience working with a variety of BI tools; expert in creating and extracting data, knowledge and insights from disparate datasets.
• Strong knowledge of experimental / multivariate test design techniques. Experience with statistical techniques such as predictive modeling and segmentation a plus.
• Proficiency with Microsoft Office suite and a strong proficiency with Excel.
• Programming and analysis proficiency with SQL.
• Experience with web analytics tools preferred (Google Analytics / Adobe).
• Experience with Email Service Providers (ESPs) such as Salesforce Marketing Cloud.
• Strong verbal and