Lead Tagging Specialist, Campaign Operations & Solutions

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

About the Role
Are you passionate about digital analytics, data accuracy, and scalable tagging solutions? Do you thrive in a fast-paced, cross-functional environment where your technical expertise and strategic thinking can drive impactful business outcomes? If so, we invite you to join our dynamic Campaign Operations & Solutions team as a Lead Tagging Specialist, Campaign Operations & Solutions.

In this pivotal role, you’ll lead the design, implementation, and optimization of tagging strategies across digital platforms to support marketing, customer experience, and operational excellence. You’ll collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights.

Job Description

What You’ll Do

Strategic Process Leadership

• Lead the design of tagging strategies and workflows across marketing, analytics, media, and product teams.
• Define current and future state tagging processes enabled by Adobe technologies (Adobe Launch, WebSDK, Event Forwarding), with a focus on scalability and performance.
• Develop success metrics and tracking plans to ensure proper variable enablement and reporting accuracy.
• Document tagging problem statements, process flows, gap analyses, and solution recommendations.

Tagging & Implementation Expertise

• Design and implement data layers, including event-driven structures, to support efficient tag management.
• Translate experience flows from FIGMA into detailed technical specifications based on analytics requirements.
• Implement and validate tags in Adobe Launch across staging and production environments.
• Troubleshoot end-to-end tagging and data collection issues in collaboration with engineering and reporting teams.
• Deploy vendor tags using Adobe Event Forwarding and support CAPI implementations.
• Maintain tagging accuracy through deep understanding of application architecture, cookie behavior, and data layer implementations.
• Create and maintain journey-based tagging specification documents and Solution Design References.
• Optimize Adobe Launch configurations for performance and efficiency.
• Demonstrate working knowledge of AppMeasurement and WebSDK, including migration awareness.
• Configure reporting variables and apply Adobe Analytics Processing Rules and Marketing Channel logic for accurate data attribution.

Project Management & Communication

• Show attention to detail with strong project management skills, ensuring timely delivery of tagging projects.
• Regularly communicate project status, risks, and issues to stakeholders and senior management.
• Oversee Comcast India Engineering Center (CIEC) team workload: prioritize requests, assign tasks, and support the team to ensure timely and accurate tag implementation.

Cross-Functional Collaboration & Leadership

• Lead backlog management and prioritization for tagging-related projects.
• Manage cross-functional relationships and provide dotted-line mentorship to two individual contributors.
• Participate in stakeholder meetings, maintain documentation, and align project timelines.
• Diagnose and document issues using QA practices to ensure data integrity and operational excellence.
• Serve as subject matter expert on tag management and stay up-to-date with latest developments in tag management systems and digital analytics technologies.

Additional Duties

• Exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance. Must be able to work nights, weekends, and overtime as necessary.
• Perform other duties and responsibilities as assigned.

Technologies You’ll Work With

• Adobe Launch (Tag Management)
• Adobe Analytics (Implementation & Reporting)
• WebSDK & AppMeasurement
• HTML, CSS, JavaScript
• Adobe Event Forwarding
• Cookies & Data Layer Architecture
• AEP (