Iberia Omnichannel Operations Manager

About the job

Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Role Scope & Impact

GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across Global Business Unit (GBUs).

• Standardizing best-in-class capabilities with strengthened global support of the verticalized GTMC from local to global.

• Working and interfacing with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to drive efficiency and deliver best-in-class customer experiences

As a member of Iberia Omnichannel Operations organization, Omnichannel Operations Manager will be accountable to:

• Drive execution of omnichannel transformation and capability building strategy in his/her market

• Secure standardization of approaches, methodologies, solutions and tools across the Business Unit (BU).

• Lead transformation in the ways of working locally.

• Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.

• Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of all GBUs are attended.

• Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.

Main responsibilities:

• Oversee the holistic local “orchestration”, maintaining a view of customers experience cross-GBU (digital and non-digital channels) to ensure a best-in-class customer experience.

• Leading local deployment of channels (website, paid, social, etc) coordinating locally with transversal marketing teams to create a customer centric strategy for each channel.

• Driving cross-BU change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency. Ensure effective communication, training, and adoption of changes across the organization including also external agencies management and excellence.

• Assessment of skillset requirements and deployment of training modules & contents to local teams

• Drive continuous channels optimization by providing actionable insights based on analytics data.

• Influence global teams to ensure prioritization of Iberia within Global roadmaps.

About you

• You have 5+ years of proven experience in pharmaceutical industry, leading Omnichannel strategy implementation with specific focus on website, paid media, social networks Search Engine Optimization (SEO), Geographic/Geotargeting (GEO).

• Strong understanding of digital channels for marketing strategies while having a good knowledge of technical set ups and platforms to coordinate with the imple