Senior Director, Digital Acquisition Strategy & Operations

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What you get to do in this role:

• Team leadership: proven ability to hire, develop, grow and retain top class digital marketing talents. Ability to lead through influence and authority.
• Demonstrated ability to deliver tangible business results from digital acquisition campaigns and investments. Ability to present and articulate the value/business impact of digital marketing to senior level business stakeholders.
• Comfortable in managing large scale budgets and digital campaigns in a matrix environment ensuring global consistency through relevant regional/local execution.
• Responsible for building the operational foundation and goals for ServiceNow’s digital acquisition teams: Account management/ Strategy, Ad Ops and Content Syndication
• Responsible for end to end strategy for digital activation campaigns, integrating all digital channels ( seo, sem, display, social, email, content syndication) across all stages of the funnel.
• Proficient understanding of buyer’s journey and integrated campaign planning between digital and physical marketing activities
• Influence marketing initiatives around campaign hierarchy, MTA, Brand and demand connectivity, MMM, lead scoring and routing
• Lead a team of digital activation marketers to acquire high quality traffic and meet marketing goals and KPIs across multiple Digital channels including Social, Programmatic, Video and Content Syndication.
• Support various teams such at Talent Marketing, Brand Marketing, Sales, Communities, Marquee etc
• Manage effective adoption of the Ad tech stack: Adserver, DSPs and analytics tools.
• Own full digital and acquisition strategy from media planning, to ad execution and measurability across the marketing ops stack. Inform content, creative and website experience while assuring brand compliance and maximum pipeline generation.
• Partner with PMM, Global integrated campaigns, Product, UX/UI, Field Marketing, Martech and Campaigns team s to assure best in class digital activation and digital experience.
• Use highly data driven approach to effectively and efficiently optimize digital acquisition towards high growth pipeline and ROI
• Develop models to inform spend levels, media mix and test innovations to continuously improve ability to nurture customers down the marketing funnel
• Create executive dashboards that inform all teams of campaign performance, trends, and actionable insights
• Forge and expand relationships with all external industry partners, agencies and vendors.  

Qualifications

To be successful in this role you have:

• 15+ years of integrated digital marketing experience, at least 7 years in Sr leadership role implementing digital marketing strategies
• Recognized digital thought leader in AMS with a solid understanding of the unique digital landscape in AMS
• Ability to scale companies and teams with strategic, growth mindset approach
• Ability to navigate and create processes to achieve objectives with all functional teams
• Vase understanding of the buyer's journey and audience personas
• Analytics expertise and advanced knowledge of marketing operations