Senior Demand Programs Specialist - Engagement

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Senior Demand Programs Specialist to be a part of making this happen.

About the Role

The Senior Demand Programs Specialist is a key member of the Revenue Marketing organization, responsible for shaping and optimizing global activation programs that drive high-quality demand, pipeline creation, customer retention and channel partner engagement. This role serves as the subject matter expert for three core engagement motions—Direct Mail, Content Syndication, and Meeting Setting programs—providing strategic guidance while also supporting execution to ensure global consistency, performance, and scale. This role will also collaborate across the revenue marketing organization to provide feedback and refinements to help drive performance in non-centralized direct mail programs.

Responsibilities

• Lead global strategy for demand programs, primarily but not exclusively related to Direct Mail, Content Syndication, and Meeting Setting programs, ensuring each program is scalable, data-driven, and aligned to ICP and pipeline goals.

• Serve as the primary SME for these engagement motions, establishing best practices, framework documents, targeting guidance, and performance benchmarks leveraged by global and regional teams.

• Collaborate cross-functionally with Field Marketing, Channel Marketing, Digital Marketing, Global Services & Operations, and Sales Development to align audiences, offers, and activation tactics.

• Manage relationships with key external vendors and platforms (e.g., Sendoso/PFL, content syndication partners, meeting setting vendors), ensuring program quality, innovation, and operational excellence.

• Provide hands-on executional support for global activation initiatives, including audience recommendations, brief development, asset routing, vendor coordination, and QA of program setup.

• Build and maintain globally scalable processes, playbooks, and enablement materials to ensure consistent execution and performance across all regions and segments.

• Analyze program performance and deliver ongoing insights and recommendations to optimize conversion rates and scale high-performing tactics.

• Partner with marketing operations to ensure accurate tracking, reporting, and attribution across platforms (e.g., Marketo, Salesforce, Outreach, etc.).

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Who You Are​

• Strong understanding of engagement programs (primarily direct mail, content syndication and meeting setting programs) and their roles within integrated demand generation and regional marketing plans.

• Excellent project management and organizational skills — able to manage multiple campaigns simultaneously with strong attention to detail.

• Skilled in cross-functional collaboration, especially with sales, regional marketing, operations, and creative teams.

• Analytical mindset with experience using data to measure impact, optimize campaigns, and report performance.

• Creative problem-solving abilities and a passion for testing, learning, and innovating.

• Strong written and verbal communication skills.

• Familiarity with marketing automation and CRM systems (e.g., Marketo, Salesforce, Sendoso).

• Team oriented with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects.

• Ability to excel both independently and as part of a team. Flexible and adaptable to evolve with the business.​​

Minimum Qualifications<