Principal, Sr. Creative Strategist

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

• Build channel-specific performance creative strategies for DTC, TikTok, Meta, and CTV, aligned to audience segments and funnel stage.

• Own the creative testing roadmap (angles, hooks, formats, iterations) and drive a consistent ship cadence that compounds learnings.

• Serve as the bridge between creative development and media buying—translating performance data into actionable creative direction and translating creative intent into media-ready execution.

• Lead TikTok-native creative development (UGC/creator formats, scripting, product-in-context demos, proof/objection handling) and manage rapid refresh cycles.

• Partner with media buying teams to improve Meta delivery (including Andromeda-era dynamics) and CTV effectiveness through creative variant strategy and structured feedback loops.

• Own CRO collaboration for DTC: identify conversion barriers and ship improvements across landing/PDP experiences (message match, clarity, proof modules, offer framing, friction reduction).

• Build and maintain a CRO test pipeline: prioritize hypotheses, align stakeholders, and support execution of A/B tests and iteration based on results.

• Guide CTV creative strategy (storytelling, sequencing, and message clarity) to support upper-funnel impact and downstream performance measurement.

• Establish operating rhythms that speed decisions (weekly creative + CRO performance readout) and clearly recommend scale/iterate/stop actions based on insights.

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Education/Certifications:

• Bachelor's Degree

Experience:

• 6+ years in performance creative strategy, growth marketing creative, or direct-response marketing in a DTC environment.

• 2+ years earlier-career experience in hands-on performance marketing/media buying (Meta or TikTok required).

• Demonstrated experience driving CRO outcomes for DTC (landing/PDP iteration and structured testing—A/B tests or equivalent experimentation—with measurable conversion lift).

Knowledge, Skills, and Abilities:

• •Proven ability to translate both platform signals (delivery, engagement, conversion) and onsite signals (drop-off, scroll depth, module performance, objections) into clear creative/CRO actions.

• •Strong creative briefing and production direction skills (objective, audience, promise, proof, objections, CTA, measurement plan).

• Strong quantitative and qualitative judgment: can diagnose why performance is changing and recommend scale/iterate/stop decisions.

• Strong cross-functional communication skills; able to operate as the “translator” between creatives, CRO stakeholders, and media buyers.

• Demonstrated understanding of Meta’s modern delivery environment (including Andromeda-era dynamics) and how creative influences performance.

Other:

• Demonstrated understanding of Meta’s modern delivery environment (including Andromeda-era dynamics) and how creative influences performance.

Preferred Qualifications

Education/Certifications:

Experience:

• Experience with CTV creative sequencing, message testing, and cross-channel coordination (CTV → paid social → DTC).

• Experience building scalable creator/UGC pipelines and modular creative systems.

• Experience collaborating with CRO and analytics teams using experimentation and behavioral insight tools.

• Experience in smart home, consumer electronics, or subscription-enabled ecosystems.