Ice Cream - Global Assistant Brand Manager Magnum – Fame, Experience, Partnerships

<p><b>Note: Deadline for applying is 23.59 the day before the Job Posting End Date.</b></p><p></p><p></p><p><b>ICE CREAM IS LOOKING FOR <span>Magnum: Ice Cream - Global Assistant Brand Manager – Fame, Experience, Partnerships</span></b></p><p></p><p></p><p><span>Location: The Netherlands (Amsterdam) #</span><span>TMICC</span></p><p>Full-time: Yes</p><p>Local conditions apply  </p><p></p><p></p><p><span>For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.</span></p><p></p><p></p><p><b><span>Background</span></b></p><p><br/>Magnum is the largest ice-cream brand in Unilever and the growth engine for the Ice Cream Company. Celebrated as a worldwide icon of pleasure, Magnum is synonymous with premium, indulgent experiences that captivate millions globally. Our brand purpose is to empower pleasure seekers to experience more—fearlessly and <span>unapologetically—through</span> innovative, cultural, and unforgettable moments. Magnum constantly pushes boundaries to connect with consumers, amplifying its desirability in cultural conversations and elevating its status as a true pleasure icon.</p><p></p><p></p><p><b><span>Main Purpose</span></b></p><p><br/>More than just ice cream, Magnum embodies a global cultural phenomenon of pleasure and indulgence. This role will lead all global brand partnerships, activations, and cultural moments, driving Magnum’s desirability and talkability to unprecedented heights. A truly entrepreneurial and creative leader, you will craft and activate campaigns that resonate deeply across cultures, working with internal teams, strategic partners, and influential tastemakers to keep Magnum at the forefront of cultural relevance, pleasure, and luxury.</p><p>You will oversee groundbreaking collaborations, global activations, and innovative product experiences. Your role involves shaping and executing a modern, social-first, culture-driving brand strategy—delivering impactful, buzzworthy initiatives that cut through global noise, right from festival partnerships to celebrity collaborations and major cultural events like Cannes Film Festival.</p><p><b><span>What Will Your Main Responsibilities Be?</span></b></p><ul><li><p><b><span>Global Brand Partnership &amp; Activation Strategy</span></b><br/>Define and lead a forward-thinking approach to global partnerships that elevate Magnum’s cultural influence and consumer engagement. Develop frameworks for collaborations with luxury, fashion, entertainment, influencers, and creators, aligned with brand pacing and culture trends.</p></li><li><p><b><span>Cultural &amp; Trend Engagement</span></b><br/>Identify and leverage cultural moments, pop trends, and audience passions to position Magnum as a fearless, aspirational icon. Lead projects that integrate Magnum into contemporary culture, from high-profile campaigns to influencer activations and key events such as music festivals and Cannes Film Festival.</p></li><li><p><b><span>High-Profile Collaborations &amp; Campaigns</span></b><br/>Scope, develop, and manage prestigious brand partnerships (luxury, entertainment, celebrity, music festivals, Cannes Film Festival) that build excitement and shareability. Oversee end-to-end campaign execution, working with creative, PR, social, and external partners to bring compelling narratives to life globally.</p></li><li><p><b><span>Global PR &amp; Social Activation Leadership</span></b><br/>Design and execute PR strategies and social-first campaigns around major moments, ensuring consistent brand voice that sparks conversations worldwide. Oversee the development of engaging content, influencer programs, and earned media initiatives that increase shareability and brand talkability.</p></li><li><p><b><span>Event &amp; Festival Strategy</span></b><br/>Develop and activate a global festival and event strategy that positions Magnum as a cultural innovator. Lead the relationship with agencies and oversee partnerships at major music festivals, Cannes Film Festival, and other premier cultural events. Craft immersive brand experiences, exploring how festivals and Cannes can elevate short-term and long-term brand equity.</p></li><li><p><b><span>Experience &amp; Product Innovation</span></b><br/>Create memorable product activations and experiences to showcase Magnum’s indulgence and creativity—driving consumer engagement at global events, including festivals and film festivals.</p></li><li><p><b><span>Future Media &amp; Partnership Development</span></b><br/>Lead transformative projects focused on brave new media models, shifting from paid reach to earned attention. Design long-term partnership frameworks (e.g., licensing, pr