Communications Specialist I, Social Media

Job Title

Communications Specialist I, Social Media

Agency

Texas A&M Agrilife Extension Service

Department

Marketing and Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

About Texas A&M AgriLife

This section may be formatted to add specific information about the department and agency. Example text provided below:

Texas A&M AgriLife is comprised of the following Texas A&M University System members:

• Texas A&M AgriLife Extension Service

• Texas A&M AgriLife Research

• College of Agriculture and Life Sciences at Texas A&M University

• Texas A&M Forest Service

• Texas A&M Veterinary Medical Diagnostic Laboratory

As the nation’s largest most comprehensive agriculture program, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System. With over 5,000 employees and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve lives, environments and the Texas economy through education, research, extension and service.

Click here to learn more about how you can be a part of AgriLife and make a difference in the world!

Position Information

The Communications Specialist I plays a key role supporting Texas A&M AgriLife Marketing and Communication’s social media strategy, bridging creative and communications efforts by planning, producing and publishing content that strengthens the visibility and reputation of Texas A&M AgriLife through engaging, timely and brand-aligned social media content. This position, reporting to the social media coordinator, assists with daily social media operations, creates content from visual media and editorial content and manages assigned unit channels.

Responsibilities:
 

Brand Social Media Channel Support
• Support the social media coordinator in the day-to-day management of AgriLife’s main social media accounts.
• Write engaging, platform-optimized captions and suggest visuals that reflect the voice, tone and priorities of the brand.
• Share and repurpose content from key websites including AgriLife Today, identifying opportunities to extend the reach of research, Extension and teaching-related stories.
• Assist with real-time content capture, posting and community management during events or crisis communications moments.

Short-Form Social Storytelling
• Act as a key liaison between the Visual Media and Social Media teams to translate raw photo and video assets into engaging social content (e.g., Reels, Shorts, Stories).
• Edit vertical-format videos and images into social-first pieces, incorporating captions and calls to action.
• Repurpose editorial headlines, quotes and visuals into short-form formats that support storytelling goals and drive engagement.
• Work alongside the team to test, iterate and refine content strategies based on performance data and emerging trends.

Unit-Level Social Media Management
• Manage and maintain social media accounts for assigned AgriLife units, ensuring posts reflect unit goals while staying aligned with voice and brand standards.
• Plan content calendars around key academic, research and outreach milestones.
• Participate in unit marketing or leadership meetings to surface upcoming priorities.
• Engage with followers by moderating comments, answering questions and escalating sensitive issues when necessary.