Director of Event Sales (National Medal of Honor Museum)

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

ATTRACTIONS

Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.  Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.

NATIONAL MEDAL OF HONOR MUSEUM

The National Medal of Honor Museum in Arlington, Texas will serve as the premier national institution dedicated to the stories, impact, and legacy of the service members who went on to become Medal of Honor recipients.

Neither a war memorial nor a military museum, the National Medal of Honor Museum is a humbling endeavor that will take visitors on a narrative journey through the life stories of ordinary people who made extraordinary choices above and beyond the call of duty.

The museum footprint encompasses over 100,000 square feet, cornering five acres of waterfront in Arlington, Texas with over 31,000 square feet of Exhibition Galleries as well as dedicated spaces for meetings, symposiums, memorials, and ceremonies. 

 The museum is also headquarters of the National Medal of Honor Griffin Institute, an organization that addresses our nation’s character gap and fills it by focusing on the values and valor of the Medal of Honor and all who have earned it. For more information, visit www.mohmueseum.org.

THE ROLE 

Reporting to the General Manager, the Director of Event Sales will be responsible for developing and executing sales strategies across private events which maximize revenue. This position will be responsible for hiring, training, supervising, and motivating the team to optimize sales team performance. The ideal candidate should have multiple years of first-hand sales and management experience. They should be comfortable analyzing performance metrics, data and analytics and how to utilize the information available to forecast and drive decision making. The Director of Event Sales should be comfortable speaking in public, a proven team leader, and can create and manage a positive and dynamic sales culture. 

ESSENTIAL DUTES AND RESPONSIBILITIES

• Serve as department head for event sales functions, leading a team of managers overseeing various sales functions including private events and catering.
• Direct experience related to the development and execution of sales strategies, campaigns, and initiatives related to private events.
• Create and implement regular training initiatives which increase sales representative productivity and elevate overall sales team performance.
• Proactively solicit new business by making sales calls and presentations, attending domestic and international trade shows and conferences, and engaging in other client prospecting.
• Work to create dashboards and virtual CRM reports to manage and track campaign performance and sales representative productivity.
• Participate in planning meetings to discuss cross-different departmental revenue opportunities and collaborate with other team members to support and further the sales department goals.
• Assist in the creation and management of a budget and business plan.
• Proactively solicit new business by making sales calls, cre