SAP Marketing Sr. Analyst

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.
 
Join Accenture Federal Services, a technology company and part of global Accenture, to do work that matters in a collaborative and caring community, where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.
 
Join us to drive positive, lasting change that moves missions and the government forward!  

You are:

The Marketing Analyst will be responsible for ensuring the SAP marketing solutions are set up to integrate and enable marketing/campaign management loyalty processes.

 

The work:

• Implement, configure and optimize SAP Marketing Solutions to align with business objectives
• Design and execute personalized, automated marketing campaigns across email, SMS, mobile and web channels
• Collaborate with business stakeholders to define marketing requirements, customer journeys and segmentation strategies
• Integrate SAP Marketing Solutions (SAP Emarsys and SAP Customer Data Platform) with other systems in a retail environment (e.g. Customer Relationship Management, Point of Sale, Order Management Systems)
• Utilize customer behavior analysis and reporting for developing loyalty programs
• Develop custom dashboards, campaign reports, and KPIs for performance tracking
• Support A/B testing, deliverability optimization, and channel performance enhancement

 

Here’s what you need:

• 1+ year of experience with SAP S/4HANA
• Strong understanding of customer segmentation, automation flows, personalization, and multichannel campaigns
• Proficiency in HTML, CSS, and scripting for email templates

 

Nice to have:

• Experience with SAP Emarsys Customer Engagement or Customer Data Platform (CDP)
• Experience utilizing Emarsys Smart Insight for customer behavior analysis and reporting
• Experience with SAP Marketing Cloud, SAP CDP, or SAP Commerce Cloud
• Familiarity with REST APIs and integrations between SAP and non-SAP systems
• Emarsys Certification

 

Eligibility Requirements:

• US Citizens only (no dual citizenship)

 

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York, Washington, Vermont, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York, Washington, Vermont, and the District of Columbia is:$76,100—$136,700 USD   What We Believe As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.   Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex,