Senior Product Marketing Manager (Missions)

<p><strong>Who are we?</strong></p><p>ICEYE is the global leader in synthetic aperture radar (SAR) satellite technology, revolutionizing Earth observation with real-time, all-weather, day-and-night imaging. As the owner and operator of the world’s largest SAR satellite constellation, we provide critical insights that empower industries like maritime, disaster management, insurance, and finance to make informed decisions.</p><p>Headquartered in Finland, with a presence in five international locations, our diverse team of 600+ experts from nearly 60 countries shares a bold mission: to enhance life on Earth by delivering reliable, data-driven solutions. At ICEYE, we foster a culture of curiosity, innovation, and collaboration, pushing the boundaries of what’s possible in space technology to solve the world’s toughest challenges.</p><p></p><p><strong>Why Join ICEYE?</strong></p><p>At ICEYE, we’re not just launching satellites, we’re redefining what’s possible with SAR technology. Join a team of passionate innovators solving real-world challenges and making a tangible impact. We foster a dynamic and inclusive environment where your ideas are valued, your growth is supported, and your contributions truly matter. With continuous learning opportunities, cutting-edge projects, and collaboration with industry-leading experts, you'll have the chance to grow, innovate, and shape the future of Earth Observation.</p><p></p><p><strong>Responsibilities</strong></p><ul> <li>Lead the product marketing strategy for missions products, aligned with product roadmaps, including defining value propositions and outlining product marketing deployment timelines. Ideally, you would have experience working in a fast paced environment, where flexibility and rapid decision making is needed.</li> <li>Develop a deep understanding of customer needs, company objectives, and competitive landscape within the defense and intelligence sectors. Utilize this understanding and detailed product knowledge to refine our go-to-market strategy and messaging.</li> <li>Define go-to-market strategies for new and existing products. Lead and manage product launch campaigns ensuring alignment with product and marketing teams </li> <li>Lead the development of product marketing content and sales enablement material, and translate product capabilities into value messaging for non-technical buyers.</li> <li>Educate your marketing colleagues, sales and other departments on current product messaging</li> <li>Conduct competitor analysis (non-technical) and own the competitive positioning of the ICEYE missions products</li> <li>Collaborate closely with product and sales teams to gather customer feedback and continuously refine product messaging.</li> <li>Gather data and insights from cross-functional teams, market research, customers, and business partners. Synthesize this information to support effective decision-making across the entire customer lifecycle.</li> <li>Work closely with the Content Marketing Manager and the wider marketing team to ensure alignment of the overall missions marketing campaigns</li> <li>Negotiate and manage budgets to execute our product marketing vision at scale</li> <li>Contribute to write up and document case studies and situation reports</li> </ul><p><strong>Requirements</strong></p><p><strong>Requirements</strong></p><ul> <li>6-10 years of relevant product marketing experience in defense, related B2B, or B2G environments</li> <li>Previous knowledge/understanding of Earth observation and/or synthetic aperture radar (SAR)</li> <li>Experience in marketing to different audience types and tailoring value propositions and related messaging for diverse audiences</li> <li>Exceptional written and verbal communication skills, as you will often be writing Value Propositions</li> <li>Strong conceptual skills and attention to detail</li> <li>Fluency in Business English</li> <li>Exceptional ability to collaborate and influence across the teams - strong track record of cross-functional collaboration</li> <li>Thrives in a fast-paced growth environment</li> <li>Flexible, positive attitude with entrepreneurial hands-on drive</li> </ul><p><strong>Benefits</strong></p><p><strong>Our Commitment To You</strong></p><p>When you apply to a role at ICEYE, we commit to responding to your initial application within 5 working days, if not sooner. When you are contacted by the Talent Partner managing the role, they will be your key point of contact throughout the interview and assessment process. </p><p>We commit to ensuring that you are kept updated about the status of your application, and that any questions you have are answered as soon as possible. The assessment process for this role will follow the structure outlined below. </p><p></p><ol> <li>TA Screening (45min)</li> <li>Hiring Manager call (60 min)</li> <li>Call with Head of Missions Product (60 min)</li> <li>Task</li> <li>Task Debrief (60 min)</li> <li>Call with ICEYE CEO</li> </ol><p></p><p><strong>What