Senior Conversational AI Designer UX/UI

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is seeking a passionate and forward-thinking Sr. Conversational Designer with expertise in Generative AI, prompt engineering, and LLM-based systems. This role will shape the future of customer interactions across conversational platforms, designing experiences that are intuitive, scalable, and powered by cutting-edge AI technologies. You’ll collaborate with product managers, engineers, and fellow designers from concept to execution, ensuring our conversational experiences are natural, effective, and aligned with customer needs.

This position is a hybrid role that requires to be on-site 2-3 days a week at one of the following locations:  Palo Alto, CA; Manhattan, NYC.

Job Responsibilities

• Design and optimize conversational flows, wireframes, and mockups across chatbots, IVR, voice assistants, and LLM-powered interfaces.
• Create effective prompts and interaction strategies for Generative AI systems.
• Collaborate with engineering, product, and business teams to deliver intuitive, AI-enhanced customer experiences.
• Apply human-centered research methodologies to advocate for customer needs and behaviors.
• Analyze existing conversation paths to identify opportunities for improvement and AI-driven expansion.
• Develop and maintain design guidelines and best practices for conversational and generative interfaces.
• Partner with technical teams to integrate NLP,TTS/STT, machine learning, and LLM capabilities into cross-channel experiences.
• Scope design requests, estimate effort, and adapt quickly to changing priorities in a fast-paced team environment.

Basic Qualifications

• 5+ years of experience in conversational design, including voice and chat interfaces.
• Proven application of NLP and conversation design principles in customer-facing experiences.
• Strong analytical skills in evaluating conversational flows and user feedback.

Preferred Qualifications

• Hands-on experience with prompt engineering, LLMs, and RAG systems.
• Familiarity with Generative AI platforms and their integration into customer journeys.
• Experience designing for cross-channel experiences (chat, voice, mobile, web).
• Proficiency with tools such as Figma, Voiceflow, Amazon Lex, and other conversational platforms.
• Effective communication and storytelling skills to convey design rationale and user impact.
• Understanding of content strategy, design systems, and UX research methodologies.

 

Annual Salary

$109,675.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspe