Brand Marketing Director, LoopNet

Brand Marketing Director, LoopNet

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Job Description

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CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

LoopNet:

LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers.   We are not done yet!   We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. Learn more about LoopNet. 

Role Description:

This marketing leadership role oversees LoopNet’s brand marketing and audience engagement efforts with the objective of increasing our fame, mindshare, positive brand sentiment and brand cohesiveness.  

LoopNet is a highly successful business, with exciting opportunities for growth in the years ahead. Underpinning that growth is our brand, and our relationship with the commercial real estate market that we serve – owners, brokers, tenants and buyers.  

As Brand & Engagement Director, you will take responsibility for developing a brand strategy that aligns with our company goals and reinforces our position in the market. Once agreed with stakeholders, you’ll then take that strategy and bring it to life through the execution of carefully planned campaigns and marketing projects.  

You will be the point-person for brand decisions including tone of voice, messaging and visual direction, vocabulary and market positioning. You’ll work with marketers from across the department to consult on the branding components of any marketing activities, as well as take the lead on critical brand initiatives.  

You’ll also oversee and take responsibility for the continuous improvement of a small team consisting of content marketing, field marketing and communications professionals. The wider marketing department also includes product marketers, analysts, designers and developers.  

This is a highly collaborative role where you’ll spend much of your time meeting with and influencing others through persuasive, data-led insights, competitive intelligence, and informed by your experience. You’ll partner with product and performance marketing teams to create cohesive, on-brand experiences which drive engagement, awareness and positive sentiment.  

Responsibilities:

• Develop and execute our brand strategy accounting for target audiences on the supply (listers) and demand (searchers) side.  

• Lead the development of brand messaging and positioning, ensuring consistency across all touchpoints and channels.  

• Take the lead on the creation of brand and engagement campaigns and projects including: 

• Brand messaging and advertising 

• Branded presences including in-product, collateral, social platforms 

• Thought leadership 

• In-market events and field marketing 

• Gifting and corporate hospitality 

• Coach and guide direct reports in the team to ensure high quality output and performance in line with our objectives. 

• Measure and analyze the effectiveness of brand initiatives through focus groups, market surveys, client interviews and analytics. Apply these insights to refin