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Senior Director, Customer RGM

The Coca-Cola Company
United Statesfull_timeVerifiedPosted 16 Feb 2026
💰 $203,000/yr($180,000/yr$203,000/yr)

About the role

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

February 22, 2026

Shift:

Job Description Summary:

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.  

 

BODYARMOR is looking for a Sr. Director, Customer Revenue Growth Management to join our team 

 

The Sr. Director, Customer Revenue Growth Management leads revenue growth strategy for BODYARMOR led customers. This individual manages the retail strategy and market coherency across customers and channels that delivers profit growth for all stakeholders. This role leads a team of associates that manage BODYARMOR and Bottler investments to drive revenue and profit growth in the US (more than $1B in revenue). 

 

RESPONSIBILITIES: 

  • Responsible for planning and management of all customer investments across the portfolio 

  • Lead PGM team responsible for working with customer sales teams to deliver profitable growth across all channels, customers, and packages 

  • Plan and manage all customer volume and financial forecasts to deliver our annual plan across all customers and channels (80% of company volume) 

  • Negotiate customer pricing/investments that deliver profitable growth for Customers, Bottlers and BODYARMOR 

  • Analyze multiple dynamics unique to individual customers as well as category trends to identify key short and long-term brand growth opportunities 

  • Communicate, execute, and manage company portfolio pricing strategies, both internally and externally that drive volume and profit growth for the entire BODYARMOR brand value chain 

  • Generate and provide content for customer facing selling material that accomplishes the company’s goals 

  • Evaluate current and proposed promotional and trade marketing investments and provide new strategic direction when applicable 

  • Regularly brief VP of PGM on brand performance causals and develop strategic adjustments to execute with customer teams that deliver annual plan goals  

  • Manage retail strategy investments that balance coherency across customers, packages and channels while sustainably improving company profit 

  • Synthesize data that optimizes company investments across all customers and channels 

 

REQUIREMENTS: 

  • Bachelor's degree required, Master’s degree preferred 

  • 10 years PRGM or CPG retail experience required 

  • 3 years leadership experienc

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Company

The Coca-Cola Company

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