Associate Director, Omnichannel Marketing- Arthritis- Lake County, IL

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director (AD) for RINVOQ will be responsible for omnichannel promotional initiatives to ensure the successful planning and execution of RINVOQ in the Rheumatoid Arthritis indication. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful approach. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing tactics. This person will be responsible for leading a team to develop the strategic plan and professional tactics to drive brand performance through the omnichannel including: CRM, web, in-office and other print and digital communications.  In addition, partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ.

This individual will report to the Director of Marketing, RA.

The responsibilities of this role are listed below but may shift based on business needs.

• Talent development – this individual will be leading omnichannel promotional team and responsible for talent management and support the culture and the development of the team
• Brand plan/tactical plan development – This individual will support the development of the brand and tactical planning for RINVOQ, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
• Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, key NPP tactics to support RINVOQ business focusing on non-rep channel
• Sales Force Engagement – This individual will partner closely