Assistant Director, Marketing Analytics-Nurture

What’s Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

That’s Nice, But What’s the Job?

In short, we’re looking for an Assistant Director of Marketing Analytics – Nurture to lead our efforts in optimizing lead-to-sale conversion through customer communications. This role will focus on analyzing and improving performance across email, SMS, outbound calls, and retail sales interactions. 

You’ll be responsible for developing and executing measurement strategies that connect CRM and marketing data to drive conversion and customer engagement. You’ll lead a team of analysts and collaborate with marketing strategists, sales leaders, and BI teams to deliver insights and drive performance. 

In long, the Assistant Director of Marketing Analytics is responsible for: 

• Redesigning customer communications across email, phone, SMS, and retail sales to improve engagement and conversion. 

• Leading A/B testing initiatives to evaluate and optimize customer communication strategies. 

• Measuring conversion performance across email, SMS, outbound calls, and retail sales. 

• Collaborating with marketing, sales, and support teams to optimize customer journeys. 

• Managing and mentoring a team of analysts focused on nurture analytics. 

• Serving as a thought leader in nurture analytics and measurement strategy. 

So What Kind of Folks Are We Looking for?  

• Email, Call Center, and Retail Analytics Expertise. You’ve worked with data from multiple customer touchpoints and know how to turn it into actionable insights. 

• Killer analytical and reporting abilities.  You can analyze complex data and communicate findings clearly. 

• Management material.  We are looking for someone that can lead, manage and grow within our organization. 

• Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management. 

• Operate autonomously.  This isn’t a “hold your hand” kind of role.  We give you autonomy to be creative in your space and do your thing.  We need an individual that is self-motivated to get the work done and get the work done well. 

• Fantastic problem solver.  Your job is not only to find the problem, but more importantly, find the solution. 

• Rebel with a cause.  You are always looking beyond the obvious for continuous improvement. 

The Specifics. 

• 5+ years’ experience in a highly analytical rol