Team Lead, Creative Performance

Job DetailsJob Location: Acadia - Atlanta, GA 30318We are looking for a Pod Lead: Performance Creative to lead the strategy, systems, and execution behind high-performing paid social creative across a client portfolio. This role sits at the intersection of creative strategy, paid media, production operations, and emerging AI-enabled workflows.

The ideal candidate is both a strategic leader and a performance operator—someone who understands how to build scalable creative systems that drive measurable business outcomes. This person will execute and oversee concept development, creative testing infrastructure, production throughput, and team leadership across performance creative initiatives.

This role is responsible not only for the quality of creative output, but for actively improving the operational engine that consistently produces, tests, iterates, and scales winning creative.

Key Responsibilities

Performance Creative Pod Leadership

Build creative frameworks rooted in platform behavior, audience psychology, media insights, and conversion principles
Establish best practices for concept development, briefing, production, testing, reporting, and optimization
Partner closely with Paid Media team to align creative strategy with media goals, KPIs, audience segmentation, and scaling opportunities
Partial owner of the evolution of creative performance standards across channels including Meta, TikTok, YouTube, Google, and emerging platforms

Creative Strategy & Testing

Oversee development of high-converting creative concepts, hooks, messaging frameworks, and testing roadmaps
Translate media performance data into actionable creative insights and iteration plans
Lead structured creative testing methodologies including:

Concept testing
Hook testing
Offer testing
Messaging frameworks
Creator variations
Format and pacing variations
Landing page alignment


Ensure a strong pipeline of net-new concepts and iterative creative variations is consistently moving through production
Create systems for identifying winning creative patterns and scaling learnings across accounts
Balance strategic rigor with speed and agility in a fast-paced testing environment

AI & Innovation

Adoption of AI-enabled creative workflows across ideation, scripting, editing, research, and iteration
Evaluate and implement tools that improve creative velocity, testing efficiency, and production scalability
Develop workflows that combine human creative strategy with AI-assisted execution to increase output without sacrificing effectiveness
Stay ahead of platform trends, creator behavior, and emerging creative technologies
Champion a culture of experimentation, innovation, and continuous optimization

Team Leadership & Development

Lead and mentor a multidisciplinary performance creative team including strategists and freelancers
Provide creative direction, coaching, and performance feedback to team members and external partners
Build strong collaboration between creative, media, strategy, account management, and influencer teams
Create a high-accountability culture focused on creative effectiveness, iteration, and measurable outcomes

Client Delivery and Communication

Alongside a team of Account Managers, Media Analysts, and Studio Creatives, this role is responsible for high quality client delivery and communication. On a weekly, monthly, and quarterly basis, the Pod Lead is responsible for client-facing Performance Creative reporting meetings.Qualifications
5–7 years of experience in performance creative, paid social, growth marketing, or digital advertising
Strong understanding of paid social ecosystems including Meta, TikTok, YouTube, and Google
Proven track record of developing creative systems that drive measurable business performance (CTR, CPA, ROAS, CVR, MER, etc.)
Deep expertise in creative testing methodologies and performance optimization
Experience managing high-volume creative production pipelines in an agency or high-growth environment
Strong understanding of platform-native storytelling, hooks, pacing, CTAs, and conversion-focused creative principles
Hands-on familiarity with creative production tools including Adobe Creative Suite, Figma, CapCut, motion/video editing tools, and AI creative platforms
Experience integrating creators, UGC, and influencer content into paid media strategies
Ability to balance strategic thinking with operational execution

Key Traits

Performance-Obsessed

You evaluate creative through the lens of business impact and measurable outcomes

Strategic Leader

You connect creative strategy directly to audience behavior, media performance, and growth goals

Creative Innovator

You actively explore new platforms, formats, AI tools, and creative approaches

Collaborative Partner

You thrive in cross-functional environments and know how to align teams around shared performance goals

Success in This Role Looks Like

Keeping up a scalable