Buick Assistant Website Manager

Job Description

Buick Assistant Website Manager is responsible for leading content strategy and website optimization efforts, and will aid in creating a world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).

This individual should have strong analytic skills and a metrics-oriented decision mindset, a passion for brand and content strategy, creating target/audience specific content, driving traffic through SEO/GEO and digital optimization best practices, a deep understanding of website UX and an obsession with measuring to improve performance. The ideal candidate will leverage research, analytics and have a customer-obsessed mentality to assist with the development of new and innovative digital content and tools.

Responsibilities:

• Determine content needs that meet the company’s strategic objectives and align with business priorities.
• Establish SEO and GEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
• Lead website content and asset development to support carry over, reveal, and launch vehicles and additional business priorities.
• Manage the day-to-day process and timelines, coordinating with PM leads, agencies, and internal stakeholders.
• Lead external/internal teams responsible for executing the digital strategy.
• Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.
• Manage and effectively collaborate with multiple cross-functional partners within a large organization.
• Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
• Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
• Manage usability studies, competitive review/audits, and benchmarking studies.

Qualifications:

• 5+ years of total experience, 3+ years digital marketing, website content, or digital product management experience required
• Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus
• Bachelor's degree required
• Previous experience working on a consumer facing website - preferred
• Automotive experience (preferred)

Skills and Abilities:

• Passion for the digital space with strong knowledge of digital trends and ability to innovate
• Outstanding understanding of content strategy implementation on consumer websites, as illustrated in past content strategy deliverables
• Knowledge of SEO and SEM and how they apply to content marketing
• Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
• Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life.
• Ability to collaborate effectively with cross functional teams across a large organization
• Experience with usability testing, A/B testing, and translating user insights into site improvements.
• Strong analytical skills, with the ability to digest site metrics and turn into recommended actions
• Demonstrated understanding of digital creative, digital media, and measurement
• Capacity to take ownership of tasks and drive through to completion
• Excellent written and verbal communication skills.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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