Senior Product Marketing Manager, Upwork Labs

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

We are seeking a Senior Product Marketing Manager for Upwork Labs, a rapid experimentation and incubation team, focused on 0-to-1 efforts that seek to have a profound impact on our customers and drive a step-change function in our business. We’re looking for someone who is well-versed in working with a cross-functional team to quickly build new prototypes, fail fast, iterate, and eventually drive growth and adoption of new products.

Your Responsibilities:

• Champion the voice of  customer, expert in customer market insights, mastermind of positioning and messaging, enabler of sales, accelerator of adoption, developer of the go-to-market strategy, and remover of blockers.
• Champion the customer by advocating for research and insights, leveraging data and insights to help drive strategy, and contributing to the product development lifecycle including early definition stages.
• Own the intersection of Product & Marketing, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times
• Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Design, Customer Support, Community, and Marketing to enable the team and drive a consistent customer experience.
• Conduct in-market message testing to optimize our messaging strategy. 
• Educate buyers through narrative and content.
• Guide and educate existing customers through product messaging and promotion.
• Drive growth and adoption through go-to-market strategies and actions.
• Contribute to Upwork Labs product development lifecycle including early definition stages.
• Optimize the Upwork Labs product launch process.
• Gather competitive insights.

What it takes to catch our eye:

• Senior experience as a product marketing manager
• Ability to analyze and use data to make clear, concrete go-to-market decisions 
• Demonstrable achievement in driving product growth and adoption
• Experience in product marketing at early-stage startups and/or larger tech companies, with a proven track record of launching successful products and features
• Background working in a rapid experimentation / incubation environment, with a strong focus on customer-centric product development is a plus
• Experience working with emerging technologies and the ability to quickly learn and adapt to new tools, platforms, and methodologies
• Entrepreneurial, with a passion for innovation, a willingness to take risks, and the drive to experiment with new ideas
• Experience with products that deliver customer value through AI-enabled features is a plus

The annual base salary for this position in California and Washington ranges from $123,000 - $189,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehens