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The Senior Omnichannel Experience Architect is responsible for designing, implementing, and supporting scalable, data-driven omnichannel engagement solutions across digital, marketing, analytics, and contact center channels. This role plays a hands-on architectural role in executing the enterprise experience strategy defined by the Lead Omnichannel Experience Architect, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as core platforms.
Operating within established enterprise standards and guardrails, this role partners closely with delivery teams, data engineering, digital, analytics, and platform owners to ensure customer data, journey orchestration, and downstream integrations are implemented consistently, reliably, and compliantly.

Key Responsibilities

• Design and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards.
• Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations.
• Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling.
• Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms.
• Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met.
• Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream.
• Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans.
• Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI).
• Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors.
• Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced.
• Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams.

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Required Qualifications

• 8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations.
• Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms.
• Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies.
• Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms.
• Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms.
• Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools.
• Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns.
• Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements.
• Strong collaboration skills and the ability to work effectively with cross-functional delivery teams.

Preferred Qualifications

• Experience with Adobe Experience Manager (AEM), including headless implementations.
• Experience with enterprise CCM platforms such as OpenText Exstream or similar.
• Experience contributing to large-scale MarTech, CDP, or omnichannel platform mig