Product Manager Lane Equipment

For over 90 years, Topcon’s vision has been to solve societal challenges around the globe. In healthcare, we are developing innovations that improve patients’ health and quality of life. 

We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button. 

By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society’s most pressing challenges.  If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you.

At Topcon Healthcare, we don’t wait for the future. We invent it. Join us.

Learn more about working with us at topconcareers.com

We are currently seeking a highly motivated Product Manager (PM) who is excited to be part of a growing, fast-paced, dynamic team. Topcon Product Managers are the product and market experts for their assigned product portfolios. The PM monitors and manages business performance, market trends, and drivers of assigned products. In addition, they are responsible for portfolio-related marketing materials, competitive analysis, and representing the voice of the customer. Go-to-market preparations and presentations are also within the scope of this role, as well as working with the training department to shape messaging and focus for their product courses.

The lane equipment portfolio is diverse and includes ophthalmic chairs, stands, instrument tables, stools, and other related items. The PM will manage all elements needed to drive growth and profitability of the product line. This will include working closely with the manufacturer(s) and with internal teams to ensure the right products and features are commercialized, effective tools are developed to enable customers to select and purchase lane equipment, and necessary internal communication occurs to ensure optimized inventory and shipping times. Key to the success of this role will be development of an online portal for customers to view, customize, and purchase products. 

Due to the need to meet routinely with the manufacturer and Topcon warehouse team, this role is based in New Jersey. The PM must reside within 1 hours driving distance of Berlin, NJ and be available to meet onsite at the manufacturer and Topcon warehouse as needed.

Key responsibilities

• Develop and implement annual marketing plans to drive product line success
• Perform ongoing market, pricing, and competitive analyses
• Develop and execute the product roadmap strategy including identification of new products, product enhancements, and end-of-life actions
• Create and execute commercialization plans for new products/features in the portfolio
• Maintain a deep understanding of customer needs and business models to be able to infuse voice of the customer into company plans
• Lead product development with the licensed manufacturer to ensure features meet commercialization requirements
• Define customer needs and feature requirements for future products and assist in the development of long-range product plans
• Ensure customer satisfaction by proactively soliciting feedback from sales and customers
• Create strong positioning statements and selling messages
• Produce effective sales aids and clinical marketing collateral to support selling efforts
• Support Sales Training efforts with product content and deliver training as needed
• Develop project briefs, as needed, for key projects related to portfolio products
• Support product line launch, demonstrations, and sales efforts at key trade shows
• Maintain market knowledge by attending trade shows, visiting key customers, reviewing professional publications, establishing personal networks, and completing relevant professional courses
• This job requires 25% overnight travel, often including weekends

Requirements

• Analytical skills and an ability to manage risk and solve business problems
• Ability to manage cross-functional teams
• Strong attention to detail, technical experienced preferred
• Experience with oversight of large, complex project
• Ability to manage multiple projects simultaneously and update priorities as needed
• Strong interpersonal skills and the ability to relate well with Executives, Sales Personnel, externa