VP Strategic Operations/Business Development

We're seeking a Strategic Operations Lead who can drive executional excellence while navigating the complexities of operating across a larger holding company structure. This unique role requires someone who understands the advertising ecosystem deeply—from how agencies and marketers make buying decisions to the economic levers that drive performance marketing and branded content success. You'll be the operational backbone of our organization, ensuring seamless execution across functions while maintaining strong alignment with the strategic and business development business plan.

The anticipated base pay range for this position is between 200k and 250k annually. Individual base pay may vary within that range, depending on job-related knowledge, skills, experience, relevant education, departmental equity, training, geography, and local wage and hour laws.  Variable Pay is available as well.

What You'll Do

Industry & Economic Understanding

• Apply deep knowledge of advertising decision-making processes to inform operational priorities and resource allocation
• Understand the economics of performance marketing including margin structures, attribution models, and ROI calculations
• Navigate the branded content ecosystem including content creation economics, distribution strategies, and measurement frameworks
• Stay ahead of the advertising technology landscape including DSPs, SSPs, DMPs, CDPs, and measurement solutions
• Anticipate how industry shifts (privacy regulations, platform changes, measurement evolution) impact operations
• Translate market dynamics into operational strategies that position the company for success

Strategic Planning & Execution

• Partner with leadership to develop annual and quarterly operating plans aligned with company and holding company objectives
• Lead strategic initiatives including new market entry, product launches, partnership integrations, and organizational changes
• Conduct business analysis to identify growth opportunities, efficiency gains, and competitive advantages
• Build business cases for investments in technology, talent, and infrastructure
• Take leadership of preparation for business reviews and strategic planning sessions

Operational Excellence & Business Management

• Utilizing knowledge and relationships created by deep industry awareness and consistent outreach, event attendance, and industry networking:
• Develop and implement operational frameworks, workflows, and systems that scale with company growth
• Create and maintain operational dashboards and KPIs to track business health and performance
• Establish cross-functional processes that ensure efficient collaboration between sales, marketing, product, and customer success
• Identify operational bottlenecks and implement solutions that improve efficiency and effectiveness
• Manage budgeting, forecasting, and financial planning processes in coordination with finance teams
• Keep an intense focus on the entrepreneurial pace of this new division and brand

Team Leadership & Development

• Build and lead a high-performing operations team as the organization scales
• Foster a culture of operational excellence, accountability, and continuous improvement
• Develop talent through coaching, mentorship, and growth opportunities
• Work cross-functionally to align teams around shared goals and priorities

What You Bring

Operations & Business Management Experience

• 7-10 years of progressive operations, business management, or strategy experience
• Proven track record managing complex operations in fast-paced, growth-oriented environments
• Experience implementing processes, systems, and frameworks that enable scalability
• Strong project management capabilities with ability to manage multiple initiatives simultaneously
• Proficiency with business intelligence tools, financial modeling, and operational analytics
• Experience with enterprise systems including CRM (Hubspot) and project management platforms

Advertising & AdTech Knowledge

• Deep understanding of how advertising decisions are made at brands and agencies, including stakeholder dynamics, evaluation criteria, and procurement processes
• Knowledge of performance marketing economics
• Familiarity with branded content ecosystem
• Understanding of advertising technology stack and how different platforms interconnect
• Deep awareness of industry trends 
• Experience working with or within advertising agenc