Senior Employee Communications & Employer Brand Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Senior Employee Communications & Employer Brand Manager to help us build our employee value proposition, own employer branding campaigns, and support internal communications. You love to take on new challenges and enjoy partnering with cross-functional teams – from talent and marketing to DEI. You want to roll out engaging and measurable campaigns to amplify the mission, core behaviors, culture, and overall brand of a growing, remote-first company. You’re willing to experiment, stay informed through data and research, and feel comfortable sharing your opinions and views, even the spicy ones. You’ll report to the Senior Director, Employee Communications & Employer Brand.

About the role 

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt status 
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $147,600 - $203,050
• Zone B: $138,800 - $190,900
• Zone C: $129,900 - $178,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

As a Senior Employee Communications & Employer Brand Manager, you’ll … 

• Develop our Employee Value Proposition and the strategic direction of our employer brand messaging and content, aligned with our mission, core behaviors, employee experience, and business goals.
• Oversee the internal channel strategy and editorial roadmap in a Slack-first environment.
• Collaborate with talent, marketing, brand, social, and DEI on employer branding content, to highlight employee and customer stories.
• Create and maintain a measurement dashboard to track data and report on analytics to inform and influence our global initiatives.
• Manage Webflow’s talent brand and presence on recruitment platforms, including our Careers Page, LinkedIn, and Glassdoor, to enhance our reputation.
• Implement talent marketing campaigns to attract high-quality candidates and support special projects
• Coordinate global employee events and intentional moments to connect our remote team.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

Requirements:

• Experience in a high-growth company and larger, mature organization 
• Experience running global internal campaigns to engage employees
• Knowledge of employee communications best practices and direct involvement in employer branding or talent acquisition marketing strategies.
• Direct ownership of editorial calendars and content campaigns
• Effective writing and communication skills

You’ll thrive as a Senior Employee Communications & Employer Brand Manager if you:

• Possess a creative and curious mindset while embracing data and analytics to inform decisions
• Demonstrate agency, influence, and a bias for action to deliver, even in ambiguous situations  
• Pro-actively interact with all levels (from junior team members to executives)
• Consider yourself a consultant and partner with a point of view and opinions to share
• Focus on attention to details and manage multiple projects simultaneously, from idea through implementation.
• Handle confidential/sensitive information with care. 

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who