Customer Marketing Manager

Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.

Tines is an integrator across your entire stack - if it offers an API, Tines connects with it. Having firmly established Tines as the de-facto automation platform for cybersecurity teams, we’re expanding horizontally to IT, Product, Engineering, and Infrastructure teams. Tines was built for everyone, delivering transformative and innovative enterprise software to industry leaders like Canva, Intercom, Databricks, Mars and Reddit.

We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.

We need an experienced marketer to build our customer marketing program from the ground up. In this role, the Customer Marketing Manager will build strong and trusted relationships directly with our customers while leading customer engagement and advocacy programs, community-building events and executive programs including our customer advisory board (CAB).

This is a great opportunity for someone comfortable working directly with customers while collaborating with leaders from across the organization. Success in this role will be measured on customer reference and success story achievement, customer campaign execution & success, and customer engagement.

Location: Being located in an East Coast state in North America (EST timezone) is required. Proximity to our Boston office is a plus. 

Responsibilities include:

• Establish strategic relationships with customers and internal stakeholders.
• Create & Manage our advocacy programs including referrals, testimonials, interviews, reviews, and case studies.
• Integrate the customer voice into everything we do including comms, social, digital, demand generation, sales, and customer success.
• Manage customer marketing initiatives and events including roadshows, newsletters, webinars and gifting programs.
• Lead the management of integrated campaigns that support adoption and expansion within customer accounts.
• Champion community-building programs that align with our brand values and business objectives.
• Support our Customer Advisory Boards (CAB) and Technical Advisory Board (TAB) programs.
• Define short-term and long-term goals for the customer marketing program, and clearly communicate progress and KPIs to the executive team.

Skills & Experience

• Direct experience with customer marketing SaaS
• Understanding of how to leverage the customer voice to drive business growth
• Strong verbal and written communication skills with the ability to distill complex information into clear, concise messaging
• Specific examples of customer programs run with metrics attained
• A proven track record of customer marketing programs executed with measurable results
• Exceptional project management, organization, and time management skills; meticulous attention to detail
• Analytical understanding of and point of view on customer marketing KPIs, with the ability to create and drive key marketing strategies and decisions
• Event execution experience a plus
• Experience with Vitally a plus

At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.

 

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.