Asst./Assoc. Social Art Director - Hollister

Company Description

Job Description 

Are you obsessed with social media and fashion? Passionate about creating digital campaigns and social-first, in-app content? Would you jump at the chance to be a part of continuing to push forward one of the world’s most recognizable brands? At Hollister, we’re doing just that — and our Creative Department is seeking an Assistant or Associate Social Art Director with an exceptional eye to join our cause. 

With a focus on social, paid media and motion content, this creative role has a primary function to translate high level concepts into customer focused, highly engaging, artfully planned, social media campaigns and reactive fashion stories across our multi-platform landscape. 

The Social Art Director works collaboratively with art directors, strategists and cross-functional partners to best plan organic social content, presenting to the managing Art Director, Creative Director, VP of Creative and SVP of Marketing. In this role, you will partner with our strategy, analytics, and product teams on ideation, planning, execution, and hindsight of seasonal campaign tactics. The successful candidate must possess strong capture and editing skills related to stills and motion content. They must be an analytical self-starter who is highly organized and be able to deliver top-quality assets in a quick timeframe. A love of fashion, product trends, and youth culture is a must! 

Key skills include a keen eye for social trends, mobile video content and love of retail. Combined with the ability to lead cross-functional conversations, manage timelines and create industry-leading social content. 

This job is located at our Global Home Office in Columbus, Ohio and includes occasional domestic & international travel.   

What Will You Be Doing? 

• Collaborate with strategy and art directors on all content capture for Hollister social media platforms  

• Create assets (on-figure, flat & stores) in support of a monthly content calendar that supports brand level milestones and activity 

• Collaborate with strategy teams on planning campaigns, UGC and influencer programs  

• Deliver mobile media content and appropriate flat lays and in-house UGC content 

• Work with editorial and copy teams to ideate/concept campaigns and captioning  

• Partner with product teams to plan messaging and ensure correct product is launched 

• Translate campaign look-and-feel into branded and product-focused stories for Hollister social media platforms  

• Manage interaction with cross-functional teams, including strategy, DTC, paid media, legal, store directors/teams, PR, legal, music, copy, studio, and retouching, to ensure creative and directional alignment 

• Determine efficiencies in leveraging existing assets vs. capturing new ones  

• Select or create new assets 

• Partnership with influencer team to source and select UGC assets  

• Work closely with creative team to develop short, medium and long-term social media channel and content strategies with a “first to market” approach  

• Monitor industry creative best practices/trends and maintain a competitive library of new content opportunities 

• Develop and continuously update best practices and manage recommended rules of engagement  

• Provide support as needed to international teams (China, Europe etc.) 

What Do You Need To Bring? 

• 1+ years of photography or digital media experience  

• Highly adept at content creation, videography, editing, and post-production geared for mobile platforms 

• High awareness of current global fashion and image trends for 17–22-year-old customers  

• Passion for youth culture 

• Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media – TikTok and Instagram obsessed!  

• Possess a creative eye and can produce on-the-fly content, while running with ideas 

• Outstanding communication and presentation skills  

• Detail-oriented and organized 

• Flexible and capable of changing and adapting to accommodate internal and external circumstances  

• Highly motivated and collaborative with a willingness to learn 

• Strong interpersonal relationship skills  

• Strategic, analytic and structured thinking ability 

Our Company  

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, YPB, Hollister and