Marketing Data Analyst

Come join our team!

There are many reasons why EPIC Insurance Brokers & Consultants has become one of the fastest-growing firms in the insurance industry. Fueled and driven by capable, committed people who share common beliefs and values and “bring it” every day, EPIC is always looking for people who have “the right stuff” – people who know what they want and aren’t afraid to make it happen.

Headquartered in San Francisco and founded in 2007, our company has over 3,000 employees nationwide. With locations spread out across the U.S., our local market knowledge and industry expertise helps support our clients' regional and global needs. We have grown very quickly since our founding, and we continue to see growth and success thanks to our hard-working and growth-minded employees. 

Our core values are: Owner mindset, Inspire trust, Think big, and Drive results. If these values and growth align with what you're looking for in your next career? Then consider joining our amazing team!

 

JOB OVERVIEW:

We are seeking a talented Marketing (Lead Gen) Data Analyst to join our team and help drive data-driven marketing strategies. This role will be responsible for gathering, analyzing, and interpreting data to understand consumer behavior, market trends, and campaign performance. They will use their findings to provide actionable insights that drive strategic marketing decisions and optimize return on investment.

 

LOCATION: HYBRID - 2-3 days a week in Atlanta GA (Sandy Springs)

 

WHAT WE’RE LOOKING FOR:

• REQUIRED: Candidates with at least 2+ years of Google Analytics and Google Tag Manager experience & proficiency.
• Nice to have: Salesforce CRM & reporting experience, SQL experience, as well as experience with data visualization tools (such as Tableau, Power BI, etc.).
• Data analyst candidates with experience supporting lead generation/sales teams to pull data and interpret the data to help drive business decisions. The 4 main areas of data this role will focus on are: Social media, Salesforce CRM, Email campaigns, and Company website.
• Team player who's excited about rolling up their sleeves to learn, adapt, and grow - not only personally, but also help the team and business grow!
• Insurance industry experience is nice to have but not required.

 

WHAT YOU’LL DO: 

A detailed list of job duties includes (but is not limited to):

Data Collection and Analysis:

• Gather data from various sources, including website analytics, customer relationship management (CRM) systems, social media platforms, market research, and sales reports. Implement tracking tags and configurations.
• Use statistical tools and techniques to analyze data, identify patterns, and extract meaningful insights.
• Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and threats. Monitor the effectiveness of marketing campaigns and initiatives.

Reporting and Visualization:

• Create reports and presentations to communicate findings and recommendations to stakeholders.
• Develop visualizations, dashboards, and infographics to effectively present data and insights.
• Ensure data accuracy and integrity in all reports and visualizations.
• Track key performance indicators (KPIs) and provide regular updates on marketing campaign performance.

Marketing Campaign Analysis:

• Measure the effectiveness of marketing campaigns across different channels (e.g., email, social media, search engine optimization), providing regular updates and insights.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Provide actionable recommendations based on data analysis to improve marketing ROI.
• Identify areas for improvement and make recommendations for future campaigns.

Market Research:

• Conduct market research to understand customer needs, preferences, and behaviors.
• Analyze customer segmentation and target audience profiling.
• Stay up-to-date on industry trends and best practices.

Collaboration and Communication:

• Work closely with ma