Field Brand & Merchandising Rep

Company Description

AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.  

Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together. 

Job Summary

The purpose of the Field Brand & Merchandising Rep is to promote Ayr Wellness’ brands throughout the state of New Jersey by hosting events for retail and business customers to educate them on all Ayr Wellness Brands and products and through opportunities for personal experience with the products. This person has a genuine love and passion for everything Cannabis and has a deep passion for inspiring wellness and wonder in our customers, wherever they are on their cannabis journey. They should be an energetic and creative spirit who likes to be out in the world sharing and connecting with others. 

Key Responsibilities

•        Pop-up Events and Retail Activation: Lead and execute in-store pop-up events with retail partners to boost brand engagement, educate customers, and drive product sales. Ensure all activations are on-brand and aligned with overall marketing and sales goals. Collaborate with retail staff to enhance customer experience during pop-ups and events.

•          Merchandising and Display Updates: Implement merchandising updates in collaboration with retail partners, ensuring that products are prominently displayed and visually appealing. Regularly audit in-store displays to ensure they reflect the latest brand guidelines and seasonal campaigns. Optimize product placement for maximum visibility and sales potential.

•          In-Store Digital Display Management: Oversee the installation and updates of in-store digital displays to ensure brand messaging is current, engaging, and visible to all customers. Work closely with retail partners to ensure digital content is refreshed in line with product launches, promotions, and marketing campaigns.

•          Online Menu Management: Maintain accurate and updated product information on retail partner’s online menus, ensuring consistency across all platforms. Coordinate with retailers to promptly update product availability, descriptions, and promotional offerings. Monitor the performance of online menus and provide recommendations for optimizing customer experience.

•          Social Media Management: Oversee the creation, curation, and management of content on the brand’s social media platforms. Develop and implement a content calendar that aligns with overall marketing strategy, including product launches, events, and promotions. Engage with followers and customers on social media, addressing questions, comments, and feedback to build a strong online community.

•          Ideally this role works in tandem with marketing and sales to make sure we are hitting all objectives from a marketing, sales, and branding perspective

• Ability to work in a fast-paced environment and multi-task 
• Ability to work within a team and on an individual basis 
• Flexible availability to meet the needs of the business (including evenings and weekends)