Consumer Marketing - Director

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Grifols has been a leader in the healthcare industry since 1940 by creating innovative products and services based on the values of ethics, quality and responsibility. Grifols' activities focus on fulfilling the needs of its patients as well as healthcare professionals working in therapeutics, pharmacy, diagnostics and blood banking. For more than 100 years, Grifols has developed, manufactured and marketed product designed to improve human health. Grifols manufactures plasma derived biopharmaceutical products of proven efficacy, quality and safety. For more information, please visit our website: http://www.grifols.com 

  

Position Overview: 

As the Director of Consumer Marketing for the US Pulmonology franchise, you will be accountable for developing and execution of the strategic and tactical plans for the promoted pulmonology (alpha-1) brand, Prolastin-C liquid as well as the genetic health risk program, AlphaID At Home.  The chosen candidate for this role will be responsible for ensuring timely execution, measurement and refinement of strategies and tactics across external and internal teams and stakeholders.  They will also be responsible for the leadership and development of the consumer marketing team for pulmonology. Candidate should have leadership skills, a solid strategic marketing foundation, be an agile self-starter, problem solver, have a passion for ensuring marketing campaigns are patient-centered, competitive, and have an innate drive to be innovative in marketing. 
   

Responsibilities include but are not limited to the following: 

• Define, develop, and manage marketing objectives, strategies, and tactics to support brand’s financial targets for Pulmonology.  

• Lead creative development and execution of marketing activities to achieve campaign objectives. Stimulate creativity and innovative thinking for consumer promotion and recommend changes to better serve customer, address need gaps and maximum sales.  

• Ensures the development and pull-through of effective marketing strategies and programs by providing analytical and strategic leadership.   

• Lead & manage partner agency relationships, driving/addressing performance, workflow, and related expense budgets.  

• Facilitate development and execution of branded/unbranded campaigns and tactics with agencies using insights via market research 

• Lead regulatory, legal, medical promotional review process, as well as special copy approval needs through our governance process including coaching marketing managers and associates to increase their capabilities for promotional review. 

• Effectively lead internal cross-functional teams, including digital marketing teams, Promotional Review teams, external partners, and project teams to achieve maximum results that drive the business while maintaining a strong patient focus. 

• Partner cross-functionally and with external partners to define KPIs and analyze performance of key commercial programs on an ongoing basis. 

• Lead cross-functional collaboration with operations partners (digital team, agency partners, customer support, promotional review process) to ensure marketing tactics are aligned and delivered to market on time. 

• Work closely with Senior Director and Market Research counterpart to ensure alignment of objectives and achievement of objectives. Ideally, identifying new ways to elevate and differentiate pulmonology brands in a competitive marketplace. 

• Attract, develop and retain a motivated, competent marketing team and prepare staff to meet the current and future needs of the business. Manage, guide, and develop marketing personnel on team to improve capabilities and develop as leaders within the organization. 

 

Skills/Qualifications/Education Requirements:   

• Bachelor's degree in Business, Science or related field. Master's degree preferred.  

• Minimum of 4 years’ experience in consumer marketing within the pharmaceutical/plasma industry.  Minimum of 8 years’ experience in marketing. Prefer at least 2 years of management experience. If no management experience, must be able to demonstrate extensive cro