Sr. Manager, Web Channel Manager - Digital Engagement Platforms

Working with Us
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Position Summary

The Sr. Manager, Web Channel will lead the development and execution of digital engagement strategies across web channel for the Commercialization IT organization. The position will work closely with cross-functional teams to create impactful experiences that engage customers and drive business results. The position will be responsible for the steady state of operations and production/ Publishing resources, implementing and managing the Operating Model, processes, and training documentation. This role would be accountable for the planning and delivery of web channel capabilities to enhance customer experience and support marketing goals and objectives. Additionally, the Web Channel Manager will analyze and improve organizational processes, quality, productivity, and efficiency. This role will be responsible to shape the solutions that deliver the capability and drive continuous improvement.

Key Responsibilities

• Develop and execute digital engagement strategies across web channels, primarily for website platforms
• Collaborate with cross-functional teams to create impactful experiences that engage customers and drive business results
• Manage the development and implementation of web content, ensuring it is aligned with brand guidelines and regulatory requirements
• Analyze web analytics data to identify trends and opportunities for optimization
• Manage relationships with external vendors and agencies to ensure high-quality delivery of digital engagement initiatives
• Stay up-to-date with the latest trends and developments in digital engagement and web channel management
• Develop and implement operating systems and work processes consistent with management philosophy and framework
• Define and improve operational workflow, processes, and procedures
• Implement continuous improvement strategies to operations that yield sustainable results
• Manage all operational aspects of the area including productivity, planning, and daily business processes
• Work cross-functionally to achieve desired organizational results
• Manage multiple projects amid changing priorities in a fast-paced environment and produce outstanding results
• Support launch in new/nearby markets by sharing best practices, training new hires, etc.
• Maintain professionalism through excellent organizational skills, timeliness, regular communication, and meeting deadlines
• Participate in other functional areas to resolve production problems and initiate corrective actions
• Meet expected quality of service on maintenance and deployment of upgrades, enhancements, and modifications to operational systems
• Manage and track key performance indicators (KPIs) in conjunction with Operations
• Develop a deep understanding of how to enter a market, how to manage a market, and how to onboard & train for success
• Ensure all personnel receive necessary and appropriate training for their job function
• Promote and implement standards and procedures
• Develop/update/maintain necessary documents to onboard/train internal and external partners
• Exhibit strong leadership skills; experience successfully supervising and directing teams
• Lead standup of key components through fruition within the web capability area in line with business goals
• Identify high-value differentiating capabilities when making web capability tool(s) choices
• Identify opportunities for continuous improvement such as increasing productivity or cost savings
• Work with outsourcing partners and alignment vendors to ensure business requests, realignments, enhancements, product launches, and upgrades are accomplished in a timely manner
• Partner with the  cross functional matrix team with a primary focus on planning & delivery of web ca