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Senior ABM Marketing Manager
SitecoreManchester, United Statesfull_timeVerifiedPosted 8 Aug 2025
About the role
Location: Manchester, New Hampshire or London, UKAbout Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com About the Role:We’re seeking a visionary Senior ABM Marketing Manager to lead the build and evolution of our account-based marketing strategy. This role is ideal for a strategic thinker and hands-on executor who thrives at the intersection of precision targeting, digital innovation, and AI-powered personalization. You’ll architect and activate ABM programs that drive pipeline, deepen customer engagement, and scale intelligently across digital channels. What You’ll Do:ABM Strategy & Execution:
- Design and deploy tiered ABM programs tailored to buying committees across strategic accounts, install base renewals, and net-new prospects.
- Collaborate with sales, field marketing, product marketing, creative and campaign to orchestrate personalized journeys and strategic plays.
- Leverage tools like 6sense to enhance targeting, intent detection, and predictive engagement strategies. ABM Ownership Across Paid Media Channels
- Lead ABM strategy, execution and performance across paid media channels including, but not limited to, Google Ads, LinkedIn and display
- Drive audience segmentation and campaign orchestration that reflect ABM priorities and account-level insights.
- Integrate AI into campaign workflows—from intelligent account selection to automated content generation and orchestration.
- Apply AI to scale personalization across touchpoints while maintaining relevance and resonance.
- Partner with campaign and digital to measure and report on campaign performance, ensuring optimal ROI of ABM campaigns.
- Lead continuous optimization across creatives, audiences, and landing pages to refine messaging and improve outcomes.
- Serve as the primary owner of the 6sense platform, responsible for its strategic use in ABM planning, execution, and optimization.
- Monitor and interpret intent signals, account scoring, and predictive analytics to inform campaign decisions.
- Collaborate with marketing operations and analytics teams to ensure data hygiene, integration, and reporting accuracy.
- Maintain a strong understanding of the broader intent data ecosystem—beyond 6sense—including platforms like Bombora, G2, and others.
- 6–10 years of experience in B2B marketing, with emphasis on ABM and paid media.
- Proven success in managing ABM campaigns and driving measurable business outcomes.
- Expertise with platforms like 6sense, Salesforce, and marketing automation tools.
- Deep understanding of buyer personas and segmentation strategies.
- Strong grasp of intent data and its application across platforms—not limited to 6sense.
- Experience applyin
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