General Sales Manager (GSM) - RideNow Austin

Location: Austin, Texas (High-Volume Powersports Store)
Reports To: General Manager
Employment Type: Full-Time

Position Summary

Powersports Sales Management Experience is Required.

The General Sales Manager (GSM) is responsible for leading all sales operations for a high-volume powersports dealership, including new and pre-owned unit sales, F&I production, digital lead management, and sales team performance. This role requires a disciplined, hands-on leader with strong process control, KPI accountability, and the ability to drive consistent execution in a fast-paced retail environment.

The GSM will play a critical role in revenue growth, margin performance, inventory management, and team development while partnering closely with the General Manager to achieve store objectives.

Key Responsibilities

• Lead daily sales operations for new and pre-owned units
• Drive sales volume, gross profit, and market share performance
• Manage and enforce the sales process from lead to delivery
• Oversee CRM execution, lead response, follow-up, and appointment discipline
• Maximize F&I to maximize PUS, product penetration, and compliance
• Manage inventory flow, aging, turn rates, and pricing strategy
• Recruit, train, coach, and develop sales managers and sales staff
• Conduct daily sales meetings, performance reviews, and role-play training
• Analyze KPIs, sales reports, and financial statements to identify gaps and opportunities
• Ensure compliance with OEM, state, and company policies
  
• Support promotional events, OEM programs, and seasonal sales initiatives

Qualifications

• 5+ years of leadership experience in powersports, automotive, or RV
• Prior experience as a Sales Manager, GM, GSM
• Strong understanding of dealership KPIs, inventory management, and gross optimization
• Proven ability to lead teams through accountability and structured processes
• Experience working with CRM systems and digital retail tools
• High energy, strong communication skills, and a results-driven mindset
  

Preferred Qualifications

• High-volume dealership experience
• Powersports OEM experience (Polaris, BRP, Yamaha, etc.)
• Turnaround or performance-improvement background
• Experience managing multi-brand or multi-location inventory
  

Performance Metrics

• Sales volume (new & pre-owned)
• Gross profit per unit (PGPU)
• Inventory turn and aging
• Appointment set/show/sold rates
• Lead response time and contact rate
• F&I PUS/ penetration
• Team productivity and retention
  

Compensation & Benefits

• Competitive base salary
• Performance-based commission structure
• Benefits package (health, dental, vision, 401k, PTO)
• Relocation assistance (if applicable)
• Employer-Paid Life and Short-Term Disability Insurance
• Employee discounts on products and services
• Opportunities for growth

 

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

 

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