Senior Associate, Planning

Company Description

Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.

Job Description

Our Carat team in Culver City, CA is looking to add a Sr. Associate, Planning to their local team. This is a hybrid role where the person will need be onsite in the Culver City office as well as the local client office multiple times per month. 

The Media Planner is the day-to-day focal point to the account. Media Planners are expected to have day-to-day responsibility for assigned accounts and are expected to understand the client’s overall business and marketing objectives. Media Planners steward the tactical communications planning process and provide mid-level strategic recommendations to the senior media team and/or client. 

Communications Planning and Execution 

• Aids in the creation of client media communication plan objectives and strategies 

• Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports 

• Work with outside media partners to plan, optimize, and report on managed service media plans 

• Provide input into existing and emerging communications opportunities relevant to assigned brand/category 

• Writes POVs as needed and evaluate new media types / outlets 

• Support Integrated Media Supervisor in the collection and evaluation of syndicated consumer and media consumption information 

• Compiles reports of competitive market/media information for each brand/category 

• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients Client & Internal Relationships 

• Manage day-to-day client interaction, status, and project management 

• Handle expectations of clients and deliverables 

• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs 

• Assist Supervisor in growing business opportunities within current clients 

• May be responsible for informing client/team of new opportunities or issues 

• Participates and leads, if appropriate, face to face client and vendor meetings 

• Builds positive relationships with internal and external teams and sets good example for assistant level 

Qualifications

• 1+ years of communications/media planning experience 

• Knowledge of MediaTools, Prisma, or similar tools preferred 

• Experience with Digital Media Activation is a plus

• Strong Excel skills, specifically pivot tables

• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum 

• Strong analytical skills, ability to relate results to client business objectives 

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $45,000 - $69,500. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be enti