Casino Marketing Manager (Harrah's Metropolis, Illinois)

SALARY RANGE- $61,000-$65,000 (Depending on Experience)

BENEFITS- Full Time: Medical, Dental, Vision and Life Disability Insurance, 401(k), Paid Time Off, Education Assistance, Team Member Discounts

POSITION SUMMARY: Responsible for creation and implementation of programs including, but not limited to, player events, telemarketing, sales programs, promotions and other such activities designed to directly develop and attract customers to the property.

 

MINIMUM AGE REQUIREMENTS:  21 years of age

 

DUTIES/RESPONSIBILITIES:

 

1. Assist the Director of Marketing with the planning, budgeting, analysis and evaluation of assigned areas of responsibility including the annual Casino Marketing Plan and the Financial Plan
2. Chiefly responsible for the creation and execution of the Casino Marketing strategy which builds long-term relationships with customers and strengthens brand value
3. Must be able to successfully manage all casino marketing areas while attaining a progressively increasing scope of responsibility
4. Oversee the creation, development, and hosting of all on and off property events to maintain customer loyalty, develop new players, and re-establish patronage of in-active players
5. Oversees the development and implementation of new programs to ensure high quality patronage and player migration through personalized services and attention
6. Oversees the development and maintenance of VIP marketing strategy that increases market share and profitability
7. Assist in the analysis and definition of the market for growth and development
8. Plan, analyze, evaluate and report on all casino marketing programs and staff
9. Oversee patron complimentary procedures in accordance with company policy and profitability standards
10. Establish department performance goals, analyze, evaluate, monitor and report on results for all assigned programs and staff
11. Directly responsible for revenue and profit targets, including the detailed analysis and reporting of gaming revenue and associated cost
12. Direct department personnel development, training and evaluation establishing a motivated and professional staff.
13. Serve as leader for employee morale, motivation and open communication
14. Develop programs and train Casino Marketing staff on assisting customers with procedures for establishing check-cashing privilege credit and reservations as appropriate
15. Provide performance evaluations and objectives for staff
16. Responsible for ensuring the customer development on the casino floor as well as outside solicitation of customers via personal contact and group affiliations
17. Maintain and evaluate high-end player files for telemarketing and direct mail purposes
18. Management and adherence to all regulatory and internal control procedures, as they pertain to Csaino Marketing departments
19. Must assure that all employees under their supervision display exceptional customer service to all patrons by communicating in a pleasant, friendly and professional manner at all times
20. Assist guests with any and all reasonable customer service requests
21. Act as a role model and present oneself as a credit to the company and encourage others to do the same.

Other Duties:

This position is not limited to the duties listed in this job description.  Duties and responsibilities can be changed, expanded, reduced, or eliminated by senior management to meet the business needs of the Marketing Department, Harrah’s Metropolis Casino and Caesars Entertainment.

 

ESSENTIAL JOB FUNCTIONS:

 

PHYSICAL-Must be able to:

 

1. Be mobile to move reasonably quick throughout the casino, up and down stairs frequently.
2. Walk and stand for long periods of time.
3. Operate a computer with manual dexterity and with reasonable accommodations.
4. See to operate a computer screen to verify customer bonus point/comp accounts, read written instructions, memoranda, job description, etc..
5. Tolerate noisy, smoky, stressful environment.
6. Lift a minimum of 20 pounds.
7. Hear well enough to respond to P.A. system, radio, etc.  Can be augmented with a hearing aid.
8. Use telephone and radio to communicate.