Senior Manager of Ecommerce

Company Description

TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world’s most technically-advanced, high-performance workwear. Today’s trade professionals rely on workwear that keeps them safe, comfortable, and capable of working at their best. By innovating technical fabrics that provide unmatched performance in hot weather or layer together in cold and inclement weather, TRUEWERK is proud to support the men and women across the trades who build tomorrow. TRUEWERK services customers in the US and Canada on www.TRUEWERK.com and Amazon, and outfits businesses via its Enterprise Uniform Program. With a current team of about 50 hardworking employees, TRUEWERK is on a growth trajectory and is passionate about developing our people and culture to contribute to our mission. 

Job Description

The Senior Manager of Ecommerce will be responsible for managing and enhancing the performance and user experience of Truewerk’s direct-to-consumer ecommerce platform to drive revenue growth, influence core digital KPIs, acquire new customers, retain customers, and increase customer lifetime value. This person will own the entire site experience in order to create a seamless and enjoyable online shopping experience. The ideal candidate will bring a data-driven mindset, proven leadership in managing cross-functional initiatives, and a passion for delivering exceptional customer outcomes.

This is a hybrid role requiring some time in our office. Candidates should be based near Denver, Colorado and comfortable working from our office as needed.

ROLE & RESPONSIBILITIES

• Develop and execute a comprehensive ecommerce strategy to drive revenue growth, improve customer acquisition, and optimize key performance indicators (Bounce Rate, Conversion, AOV, UPT, AUR, etc.).
• Oversee and optimize the Shopify Plus platform, ensuring smooth functionality, security, and adherence to best practices; continuously evaluate and implement new features to enhance the online shopping experience.
• Manage website development and operations, including UX/UI improvements, digital merchandising, and technical performance to ensure a seamless and engaging customer journey.
• Develop a digital merchandising strategy that enhances product discovery and navigation through optimized taxonomy, site architecture, and content presentation across the on-site customer funnel, from Homepage to Checkout.
• Collaborate with performance marketing and creative functions to enhance landing pages, promotional strategies, and site messaging that align with brand initiatives and customer expectations.
• Lead an A/B testing and conversion rate optimization program to refine customer pathways, increase engagement, and maximize sales opportunities through data-driven decisions.
• Work closely with Operations on forecasting and assortment planning to align product availability with demand and sales goals.
• Create and maintain insightful reporting dashboards to track key metrics, forecast trends, and identify opportunities for continuous optimization and revenue growth.

Qualifications

• 5+ years of ecommerce management experience in a direct-to-consumer business or retail ecommerce department, with expertise in Shopify Plus.
• Proven ability to develop and execute a site roadmap, collaborating with external stakeholders and Shopify agencies.
• Deep understanding of ecommerce best practices, trends, and technologies, including web development, UX/UI design, and site optimization.
• Strong analytical skills with experience in Google Analytics, Shopify, Klaviyo, Tableau/Looker, and A/B testing and personalization tools.
• Extensive experience with digital merchandising tools such as Searchspring and RetentionX to enhance product discoverability and conversion.
• Exceptional leadership, communication, and cross-functional collaboration skills to build partnerships and influence across the organization.
• Strong prioritization skills and ability to push back when necessary to ensure ecommerce goals and deliverables are met effectively.
• Results-driven, problem-solving mindset with a hands-on, proactive approach to achieving business goals and getting things done.

Additional Information

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid Life and AD&D insurance
• Employer-paid Short-Term & Long-Term Disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insu