Sr. Manager of External Brand & Content Strategy

About Formation Bio

Formation Bio is a tech and AI driven pharma company differentiated by radically more efficient drug development. 

Advancements in AI and drug discovery are creating more candidate drugs than the industry can progress because of the high cost and time of clinical trials. Recognizing that this development bottleneck may ultimately limit the number of new medicines that can reach patients, Formation Bio, founded in 2016 as TrialSpark Inc., has built technology platforms, processes, and capabilities to accelerate all aspects of drug development and clinical trials. Formation Bio partners, acquires, or in-licenses drugs from pharma companies, research organizations, and biotechs to develop programs past clinical proof of concept and beyond, ultimately helping to bring new medicines to patients. The company is backed by investors across pharma and tech, including a16z, Sequoia, Sanofi, Thrive Capital, Sam Altman, John Doerr, Spark Capital, SV Angel Growth, and others. 

You can read more at the following links:

• Our Vision for AI in Pharma
• Our Current Drug Portfolio
• Our Technology & Platform

At Formation Bio, our values are the driving force behind our mission to revolutionize the pharma industry. Every team and individual at the company shares these same values, and every team and individual plays a key part in our mission to bring new treatments to patients faster and more efficiently.

About the Position

The Senior Manager of External Brand & Content Strategy will be instrumental in shaping Formation Bio’s reputation among key external stakeholders, including investors, industry leaders, and potential partners. Reporting to the Sr. Director of Brand Strategy & Communications, this role is at the forefront of elevating Formation Bio’s external presence through compelling storytelling, impactful content, sophisticated events and activations, and strategic relationship-building.

This position is critical to driving Formation Bio’s ambitious short and long term goals, across portfolio growth, partnerships, investor relations, and talent acquisition. Formation Bio aims to deliver the impact and scale of a large pharma company—without the traditional overhead and expense—by leveraging technology and AI to drive scalability and innovation. This position will play a key role in communicating that vision to the world.

Responsibilities

Brand Strategy:

• Develop and execute strategies and action plans to position Formation Bio as the leader in AI-driven drug development and the go-to partner for drug developers.
• Tailor initiatives to engage key external audiences, including:
• Pharma and biotech leaders: CEOs, R&D heads, and BD leaders etc.
• Investors: Biotech, AI, and generalists.
• Top talent: Particularly technical AI talent and BD/drug-picking experts 

Content Development:

• Own execution for all external branded content, from ideation and drafting through editing and production. 
• Develop strategic, high-quality content across multiple formats (written, audio, video). Top priority work will include blog articles, white papers, op-eds, short and long form video, and slides.
• Manage a content calendar aligned with brand milestones (e.g., conference participation, funding announcements, tech launches, partnership reveals, etc.).
• Collaborate with leadership to produce thought leadership pieces that highlight Formation Bio’s innovations in AI and drug development.
• Source additional internal and external researchers/writers to contribute sophisticated content, and lead editorial and production for that content. 

Event Curation and Planning:

• Plan impactful, creative bespoke events (often with corporate partners) catered to engage our target audiences
• Source and collaborate with external vendors and/or agencies to execute events

Stakeholder Engagement:

• Partner with internal teams to identify and seize opportunities for external visibility through media, events, and conferences.
• Build and maintain relationships with media outlets and industry influencers to ensure consistent, positive coverage.
• Work closely with external agencies (PR, media, creative, event planning etc.) to execute key brand initiatives effectively.

Measurement & Optimization:

• Track K