Principal, Growth Consulting

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

What will you be doing?

Growth Consulting is a strategy consulting practice, powered by Circana, focused on driving profitable growth established 10+ years ago. The team works with senior management at some of the world’s largest and most successful consumer packaged goods, retail, general merchandise, and over-the-counter health care companies, as well as for Private Equity firms.

Our team helps clients develop, implement, and build capabilities for enterprise-wide, repeatable, and scalable strategies and tactics. We leverage our precision data-driven proprietary platforms (i.e., POS, Panel, eCommerce, National Eating Trends, Integrated Fresh), and advanced analytics toolkit that serve as a foundation for identifying and driving P&L linked step improvements. We take a holistic approach via proven methodologies and integrate qualitative and quantitative information to create and execute breakthrough growth insights and strategies. Our long-term relationship with local market expertise, leveraging the collective Circana firm network, means we know our client's business better than anyone else, making us best suited to implementing and sustaining longer-term transformations. Our work spans a diverse group of client companies, from iconic brands to high-growth startups.  

Our market offerings focus on six broad areas of focus with the consumer at the heart of everything:

• Strategic Choices | go-to-market strategy • growth pocket identification • operating model design: attract new consumers, expand into adjacent / non-adjacent categories; choose what to do, what not to do, define trade-offs
• Consumer Intimacy | brand essence • personas / lifetime value • E2E journey mapping • media spend effectiveness: achieve consumer relevancy, drive emotional connection for long-term loyalty, optimize working and non-working media spend
• Channels: Route-to-market | omnichannel • retail strategy • e-commerce strategy • salesforce effectiveness: optimize distribution structures; evaluate channels to meet customer needs cost-effectively; getting, keeping, and increasing shelf space; differentiate salesforce and manage customer relations
• Products: Portfolio Strategy | innovation / renovation • brand architecture • rationalization: determine incremental brands / categories to place your bets; manage brands through their lifecycle stages; balance needs from demand and supply
• Merchandising: Revenue Growth Management | price pack architecture • trade effectiveness • transaction pricing: streamline price management; tailor products for growth / differentiation; drive consumer behavior through price alignment
• M&A, Divestitures, Joint Ventures | thesis development / swim lanes • target screening • commercial due diligence • value creation • exit planning: partner with PE firms or Corporate Development on key activities driving success; capabilities include the full range of M&A activity support

You will serve as a coach and mentor to both client service teams and senior executives at our client organizations. Utilizing your expertise, you will provide leadership and guidance while refining our delivery playbooks. Your success will be evaluated based on your ability to effectively execute sold engagements and collaborating with partners in identifying new opportunities that create long-term value for our clients, practice, and team.

You will be a key source of intellectual insight on client engagements, helping to frame business challenges in a way that the team can effectively address to enhance client value. Specifically, you will focus on discovering and developing new client opportunities for advising companies on transformational changes. You'll lead delivery of confirmed engagements, manage day-to-day problem-solving, oversee teams and client relationships, and apply your extensive industry knowledge and strategy frameworks and tools to each situation. Additionally, you'll work on building and nurturing strategic client relationships, ensuring high-quality deliverables, and inspiring and developing new consulting staf