Digital Communication Specialist, P-3, FT, Division of Global Communication and Advocacy, New York, USA, #71774

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF aims to be the leading advocate for children, enabled by a cohort of networked, strategic, innovative, and effective advocates who deliver change for children in every part of the world.

How can you make a difference? 

Under the guidance of the Digital Communication Manager, the Digital Communication Specialist is responsible for leading the development and execution of social media strategies, including creating compelling social media content specifically related to UNICEF’s global communication and advocacy priorities and contributing towards the strategy and execution of digital editorial content related to the SDGs and child rights.

In coordination with and informed by participation in various project teams and working groups, this role will be responsible for leading the planning, development and implementation of meaningful social media content strategies for daily community engagement as well as activations; creating and coordinating key social media activations, engagement strategies and tactics; coordinating closely with colleagues on web editorial, digital marketing, influencer engagement and digital partnerships, monitoring and analysis, and moderation of platforms; and serving as one of UNICEF’s key representatives in its global digital outreach.

Key functions, accountabilities and related duties/tasks:

1. Social Media Strategy
2. Content creation
3. Executive Director Social Media Communications
4. Community engagement and moderation
5. Capacity Building, Technical Support, Strategic Planning
6. Communication Strategy

DESCRIPTION OF THE ASSIGNMENT:

1. Social media strategy

• Lead the development and execution of social media strategies and content for key thematic priorities, working in close collaboration with project teams and subject matter experts.
  • The specific thematic portfolios will be assigned once the successful candidate joins the team and are liable to change over the duration of the assignment as communication and advocacy priorities and needs shift.
  • The incumbent will be expected to develop social media strategies based on advocacy and communication objectives with paid advertising principles in mind, while working closely with other teams (web, marketing and content), as well other divisions, and country and regional offices to ensure social media objectives and tactics are integrated and aligned.
  • This portfolio may at times include leading on or supporting humanitarian emergencies, sudden-onset emergencies and/or other humanitarian milestones, special projects or UN observances.
• Lead the social media editorial planning and processes within the assigned portfolio, including strategic guidance to Arabic, Chinese, French and Spanish Digital Language Producers.
• Contribute towards the strategy and execution of social media content related to the SDGs and child rights as needed and based on capacity.
• Work closely with colleagues in the Digital Marketing team to develop strategic and integrated approaches to paid advertising strategies
• Work closely with colleagues in the Strategic Partnerships section to develop and implement digital influencer/Goodwill Ambassador engagement strategies and activations in line with advocacy and communication objectives.
• Work closely with colleagues in the Content Strategy section to inform the production of high-quality multimedia content for social media channels.
• Liaise and work with graphic designers and agencies to produce graphics, animations and other social content for digital campaigns.
• Represent the social media Editorial team in relevant taskforce meetings and ensure two-way flow of updates.
• Work in coordination with the Digital Partnerships team on digital partnerships related to assigned portfolio. Specific tasks may include developing proposals for digital partnerships, participating in partnership meetings and brainstorming, and other related tasks.
• Work in coordination with other GCA teams and Divisions to support UNICEF’s approach to donor recognition and visibility<