Marketing AI CoCo Product, Director (Secondment 9-12 Months)

WHY PATIENTS NEED YOU

The Marketing AI Product Specialist for CoCo we're scaling CoCo— Pfizer's first AI-native marketing product — from pilot to enterprise adoption. CoCo enhances manual workflows with dynamic, insight-driven access to brand performance, business insights, campaign optimization, and omnichannel orchestration across campaigns. We are expanding our team capacity to support adoption & product management through supporting cross-functional scaling across AIA.

WHAT YOU WILL ACHIEVE

The Marketing AI Product Specialist for CoCo acts as the critical link between Commercial Business Units and Pfizer’s AI Accelerator supporting  adoption and impact of Pfizer’s Commercial AI Accelerator tools, bringing deep BU and functional expertise.

 Marketing is seeking [3] Marketing AI product specialists, with expertise to support Wave 2 & 3 CoCo Scale, across Omnichannel Orchestration, Data & Insights, & Marketing Optimization.

Drivers of Role

• Learn & support the full lifecycle of bringing an AI capability to market — from requirement-gathering through adoption to productivity, leading a new product to brands across commercial.

• Develop a working fluency in AI-native work, understanding not just what tools do, but how to integrate them into the cycle of field and marketing and what to evaluate as a business owner to launch AI workstreams.

• Shape how commercial teams engage with AI, taking this early opportunity to influence culture and ways of working in the era of AI.

• Grow your influence across functions by operating at the intersection of business strategy, technology, and change management, bringing your subject matter expertise and gaining new cross-functional skills.

HOW YOU WILL ACHIEVE IT

• Learn & support the full lifecycle of bringing an AI capability to market — from requirement-gathering through adoption to productivity, supporting a new product to brands across commercial.

• Routinely engage with BU champions to gather and prioritize feedback.

• Plans and runs Business Acceptance Testing (BAT) to ensure solutions meet real‑world commercial needs, accountable for feedback consolidation.

• Translate/support specialized requirements, KPIs, and use cases.

• Collect, synthesize, and prioritize feedback from end users and stakeholders in relevant BU.

• Develop a working fluency in AI-native work, understanding not just what tools do, but how to integrate them into the cycle of field and marketing and what to evaluate as a business owner to launch AI workstreams.

• Shape how commercial teams drive product scale with AI, taking this early opportunity to influence culture and ways of working in the era of AI.

• Act as a trusted advisor to accelerate adoption, impact, and continuous improvement of AI‑enabled commercial capabilities.

• Grow your influence across functions by operating at the intersection of business strategy, technology, and change management, bringing your subject matter expertise and gaining new cross-functional skills.

• Deep Business Unit knowledge and functional details (e.g. Analytics, Media, Digital) to ensure detailed requirements for BU-specific functionality.

QUALIFICATIONS

Must-Have

• Applicant must have a bachelor's degree with at least 8+ years of experience.

• Strong experience with marketing, analytics, AI fluency, product management, and/or commercial technology tools (in line with SME day to day work).

• Demonstrated interest in AI‑enabled solutions and their application in marketing and fieldforce effectiveness.

• Ability to bridge business strategy and technical execution, translating complex concepts into actionable guidance.

Nice-to-Have

• Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience, OR a MD with 4+ years of experience.

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
 

OTHER JOB DETAILS

• Last Date to Apply for Job: July