Personal Training Manager
Crunch FitnessAbout the role
Job Summary: The Head Coach (HC) ensures that the club delivers a high quality fitness experience to
all members.
• Responsible for communicating and upholding company standards and
leading by example. Ensure that team members consistently execute the basics
in punctuality, dress code compliance, friendliness and cleanliness.
• Hires, trains and develops a strong team of Personal Trainers
• Responsible for the successful attainment of department targets, including revenue and
member retention.
• Is the point of reference for fitness expertise within the club.
Span of Control / Organizational Relationship / People Management:
Job Scope: 1 club
This position directly manages the following positions inside the club:
• Assistant Head Coach (if club size warrants)
• Personal Trainers
Essential Duties & Responsibilities:
The FM is responsible for performing the following activities for the club:
Staffing and Development [40% of time]
Maintain a fully engaged and high performing fitness team that aligns with company values and goals. To
achieve this objective, the FM will:
• Hire develop and manage performance of qualified Personal Trainers
• Train & develop Membership Counselors regarding fitness and supplementation
presentations, emphasizing the impact of these on membership retention
• Conduct weekly (or as-needed) meetings with direct reports to review performance and offer
direction, motivation and guidance toward achieving individual and company goals. Offer career
growth and advancement opportunities as warranted
• Manage the Personal Trainer schedule including staying within budgeted non-session hours as
submitted to and approved by the CM
• Mediates club employee relations matters for all club fitness employees
• Discipline staff under the guidance of your direct supervisor
Fitness Management [40% of time]
Ensure that all club members have access to a highly trained and professional fitness staff able to provide
fitness counseling, training and programs within Crunch standards. The Head Coach (HC) is responsible for
the successful attainment of fitness and supplement revenue goals. To achieve these objectives the HC will:
• Ensure that all Crunch Coaches are delivering high quality programs to their clients
• Develop weekly work schedules for fitness staff. Ensure that staff properly records their Time & Labor,
ensure that staff complie with Time and Labor guidelines, and manage overtime in accordance with
company guidelines.
• Provide member service and support related to fitness servicing issues. Assist members and
encourage their involvement in fitness services.
• Ensure accurate administration of Personal Training including usage of dotFIT, measurement tracking,
workout programs etc.
• Responsible for achieving monthly, quarterly and yearly revenue objectives set forth by the Company
with regards to CPT and Supplements
• Train and develop new Crunch Coaches
• Regularly train staff on industry updates and teach Crunch Coaches to be continually successful to
ensure that all clients are trained professionally
Sales and Service [20% of time: club specific]
Participate and provide direct execution support in the fitness area.
QUALIFICATIONS:
Knowledge, Skills & Abilities:
• Knowledge of Crunch Certified Personal Training Program including program software
(dotFIT, Google Calendar, MASS)
• Knowledge of Personal Training technique and program design
• Must be able to adjust and operate all club equipment
• Experience in coaching/motivating groups
• Strong interpersonal & communication skills. Able to generate, maintain & demonstrate a friendly,
enthusiastic & positive attitude.
• Possesses a strong member service focus. Responds professionally to requests and inquires from
guests, members and staff
• Leadership skills
Education Level: High School Diploma or GED required
Bachelor’s Degree preferred
Current Cardiopulmonary Resuscitation (CPR)
Certifications: (One or more of the following certifications)
American College of Sports Medicine (ACSM)
• Certified Personal Trainer
• Health Fitness Specialist
American Council on Exercise (ACE)
• Personal Trainer Certification
The Cooper Institute
• Personal Trainer Certification
International Fitness Professionals Association (IFPA)
• Personal Fitness Trainer Certification
National Academy of Sports Medicine (NASM)
• Certified Personal Trainer
• Corrective Exercise Specialist (CES)
• Performance Enhancement Specialist (PES)
National Exercise and Sports Trainers Association (NESTA)
• Personal Fitness Trainer Certification
Job Description/ Head Coach
Head Coach Job Description
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