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Senior Manager, Solutions Marketing (Remote)

ResMed
US Field Non-Sales (Remote Workforce), United StatesRemotefull_timeVerifiedPosted 21 Aug 2024
💰 $177,000/yr($142,000/yr$177,000/yr)

About the role


Let’s talk about the team:

The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive global strategies that bring full-funnel campaigns to life. We collaborate with revenue and product teams to deliver a seamless customer experience across all channels and touchpoints optimizing performance and driving growth of ResMed’s Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together.
 

Let’s talk about the role:

As a Sr. Solutions Marketing Manager at ResMed, you will be at the forefront of leading a team to shape the future of healthcare in the sleep, respiratory, and digital health sectors. With a deep understanding of our customer and industry needs and challenges, your team will execute GTM launch and life-cycle marketing strategies for our solutions-based products, supporting content development and delivering sales enablement programs.  You’ll lead market segmentation and define marketing requirements to drive product development and lead strategic planning, messaging, and execution of our portfolio marketing initiatives that address the core challenges providers are trying to solve – improving the sleep and breathing health of their patients.  This is the perfect opportunity for a leader who wants to be part of a dynamic marketing team culture and thrives in a fast-paced and performance-driven job.


Responsibilities:

  • Acquire deep knowledge of our customers' challenges, industry, and use cases, as well as the ability to communicate the benefits and value proposition of ResMed portfolio solutions clearly and compellingly
  • Adapt the product marketing deliverables from regional/global product teams and translate to in-market GTM plans for North American markets, tailoring for market and sales channel dynamics, considering unique customer segmentation approaches
  • In collaboration with integrated marketing and consumer marketing teams, drive our last mile marketing activities - develop detailed GTM programs for launches of products and solutions, including marketing communications and collateral, and product and sales training​
  • Partner with product marketing and revenue teams - identifying portfolio gaps and opportunities, and shaping the market portfolio GTM roadmap in line with revenue leaders and across commercial channels (provider and consumer)​
  • Partner with sales and finance leads to analyze portfolio performance, optimize portfolio mix, and maintain pricing discipline across the portfolio​
  • Alongside the ABM and Integrated Marketing teams, work together to optimize the provider channel customer experience in interacting with ResMed solutions​
  • Be the lead voice of the market in shaping portfolio nuances and needs together providing input to upstream product marketing​
  • Be the portfolio SME, supporting reactive customer/sales team queries, and where required deliver appropriate portfolio training to sales and provider customers​
  • Responsible for managing product lifecycle issues such as FSNs, both in liaising with regional product marketing and relevant stakeholders such as QA and RA, and driving the relevant actions with the sales teams in market​
  • Stay abreast of changes and trends in regulatory, government, reimbursement, customer, and competitive environment influencing the market, to ensure compliance and maintain the company’s competitive edge​
  • Provide regular reporting and insights to collaborators, including senior management, on the impact of solutions marketing efforts
  • Manage the solutions team marketing budget and allocate resources effectively

People Leadership

  • Manage, coach, and develop the Solutions Marketing team to meet and exceed North American FY25 goals aligning with the 2030 strategy
  • Build a highly motivated and empowered team with a high-performing team culture
  • Collaborate with and influence cross-functional stakeholders to drive performance and incremental growth in the Provider Marketing channel
  • Exemplify a “One ResMed” mindset, acting on behalf of the entire company. Evaluate decisions and initiatives with a long-term perspective.
  • Create an inclusive space where all people feel empowered, respected, engaged, valued, and connected to each other and the business


Let’s talk about Qualifications and Experience

Required:

  • Bachelor’s degree
  • Minimum of 10+ years of related experience within the h

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Company

ResMed

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