AVP, Marketing, Financial Services - Investments and Partnership

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

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Job Description Summary

We take pride in the services we provide and value the relationships we develop to support the business in achieving their objectives. Our goal is to be the most trusted, innovative and agile learning and development organization; delivering solutions that build confidence and drive performance. If you are a strong leader that is adaptable, a problem solver, enjoys making a difference and are driven by your creative energy to share knowledge with others, we want to hear from you!



As the AVP, Marketing, you will lead our Financial Services (NF) Investments and Partnerships function that bridges fund marketing strategy, thought leadership consultation, and high-impact partnerships to drive business-line growth, brand equity, and engagement. You’ll be responsible for accelerating fund adoption across NF’s diverse distribution channels, including advisor-directed sales, institutional sales (IID), retirement platforms, and variable annuity and life products. You’ll serve on the NF Marketing Integration leadership team.

Job Description

Key Responsibilities:   

• Lead a high-performing team of marketers, strategists, and account-based relationship managers. Oversee associate management and development, including performance management, salary planning and administration, training and development, workflow and organization planning, day-to-day management, hiring and placement. 

• Identify investment and resource needs of department and advocate for, secure and deploy to plan. 

• Oversee content and digital engagement strategy for cross-BU investments marketing (Annuity, RS and Life) inclusive of Investment Experience Hub. 

• Oversee highly-regulated investments product marketing function with an eye toward speed-to-market and compliance. 

• Lead thought leadership partnership strategy responsible for identifying, developing, and managing strategic alliances that enhance brand equity, expand customer reach, and drive integrated marketing initiatives across channels—ensuring alignment with regulatory standards and business objectives. 

• Build business cases and secure funding for partnerships. 

• Advance Investments to elevate selling systems across the NF portfolio of products, further positioning Nationwide as a financial services company. 

• Lead and execute IMG business segment marketing strategy. Partner with IMG third party asset manager team to expand brand, reach and engagement by optimizing available third party assets across marketing channels. 

• Drive experience and product innovation through research and testing. Champion automation and AI in experiences to accelerate outcomes and drive efficiencies. 

• Partner with NF Marketing and Sales teams to integrate Investments and Partnership assets and capabilities in marketing and sales processes. 

• Implement feedback loops and analytics to continuously improve customer satisfaction and loyalty. 

• Direct the development of business perspective work plans to determine needed resources to deliver program/project charters, requirements, user acceptance testing strategies, and system implementation. 

• Spearhead mark