Director, Client Marketing

Company Description

About TuneCore:

Before TuneCore, artists needed a label to sell their music online. In 2006, we changed the game by partnering with digital stores and streaming platforms to enable any musician to sell their songs worldwide while keeping 100% of their sales revenue. Today, TuneCore is the leading music distribution service for independent artists worldwide. Headquartered in Brooklyn, NY, TuneCore is owned by Paris based, global digital music company Believe. Believe was the first IPO of a 'unicorn' on Euronext Paris. The company raised €300 million when it went public on June 10, 2021 and is now actively investing in the continued growth of the business.

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation keeps us working hard for our artists and collaboration drives the way we work, as well as the way we approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of a team that bridges creators’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.

Job Description

Reporting to the VP of Global Marketing, the Director of Client Marketing will serve as a key member of the leadership team within the TuneCore organization. S/he will lead the marketing roadmap and strategic vision, accelerate our growth and build/lead a client focused marketing team. S/he will spearhead marketing innovation, build programs that scale and drive ROI.  

The Director of Client Marketing will lead all marketing disciplines including acquisition (SEM, SEO and paid social), retention (email, segmentation and content) and strategy (forecasting and competitive analysis). S/he is passionate about driving measurable results and will be responsible for setting the strategic direction and overseeing execution of our marketing efforts to achieve company objectives. 

The tasks and responsibilities of this position include, but are not limited to: 

Team Leadership and Management 

• Create a team environment that encourages accountability, high standards and innovation 

• Develop and retain diverse talent that makes a strong, positive impact on the organization. Continuously improve team and job structure and ensures clear leadership accountabilities are in place. Identify talent of direct reports and assists with their growth and development plans 

• Facilitate regular, ongoing communication with cross-functional teams 

• Collaborate with the International team on priorities and best practices, ensuring teams work together as a seamless unit to maximize results and maintain global consistency and relevance 

Strategy 

• Balance between short-term lead focused programs and long-term brand awareness/equity/advocacy 

• Oversee all acquisition and retention budgets and proactively make ongoing adjustments for efficiency and changing market conditions  

• Deliver actionable insight to drive continuous improvement, providing operational and strategic insight to inform the product development and business plans in conjunction with the Senior director of Product Marketing & New Ventures  

• Oversee assessment of campaign performance, implementation of testing, evaluation of results and translation to action plans 

Paid Media/SEO 

• Oversee paid media campaign planning, strategy, execution and optimization including PPC campaigns managing bids and budgets. Test and optimize keywords and creative; maintain forecasts and goal metric tracking. Devise and execute on strategic channel initiatives to drive efficient growth 

• Negotiate terms with vendors, review and finalize contracts, approve invoices, ensuring campaigns stay on budget at target CPA 

• Lead discovery and testing of new media and affiliate partnerships to efficiently introduce TuneCore to new audiences 

• Manage vendor/agency relationships 

• Oversee SEO management through site optimization to gain keyword ranking and feature snippets 

• Collaborate with Director of Communication to drive holistic strategies for content promotion, link acquisition & brand coverage 

Content/Blog 

• Lead content marketing initiatives that not only increases TuneCore’s digital footprint, thought leadership status and brand awareness, but also effectively engages our target audiences 

• Own development of “experience building” online and offline