Associate Director, Marketing Strategy & Activation (Consumer)

We are seeking an Associate Director, Marketing Strategy & Activation with a deep background in the Consumer sector to join our growing team. This role will drive cross-channel excellence and the execution, evolution, and scale of Bounteous’ strategic activation plans. The ideal candidate is a strong strategic thinker, with demonstrable experience knowing what and where to activate, when to activate, how to optimize spend across all channels, with deep clarity on "the why" relative to marketing goals and “the who” relative to audiences and segmentation strategies.  The Associate Director, Marketing Strategy & Activation should have deep experience in the Retail, Consumer Goods & Services, and/or Travel & Hospitality industries and cross-channel expertise (email, paid search, owned media, earned media, etc.) in creating and executing marketing programs targeted to consumer audiences.

Role and Responsibilities

• Map business objectives to strategic marketing activations: understand stakeholder needs, facilitate prioritization, and coordinate a roadmap of program activities
• Work with channel owners to harmonize across channels and drive campaign ideation
• Work with analytics leads to set a learning agenda for analysis and provide business requirements for foundational work in measurement, reporting, and analysis
• Use the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment, including opportunities for accelerator engagements

Preferred Qualifications

• 5+  years of experience with marketing strategy activation, including hands-on experience in at least one channel
• 2+ years of leadership experience coordinating multi-functional teams and cross-channel marketing
• Experience in Retail, Consumer Goods & Services, and/or Travel & Hospitality; with multiple customer and distribution models including direct-to-consumer, B2C, and B2B
• Consulting agency experience preferred
• Excellent business acumen – proven ability to think strategically about business, customer experience, and technical challenges; an entrepreneurial approach to finding new growth levers
• Analytical – extremely comfortable with structuring and analyzing data, using it to tell a story and drive decisions; experience working closely with data teams in support of marketing
• Collaborative – skilled at bringing people together, highly organized, a strong leadership-level presence; excellent verbal and written communication skills.
• BA/BS degree or equivalent experience preferred

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.
Bounteous is willing to sponsor eligible candidates for employment visas.
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