Senior Manager, HCP Promo Marketing, BKEMV, US Remote (Rare Disease)

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Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager, HCP Promo Marketing, BKEMV (Rare Disease)

What you will do

Let’s do this. Let’s change the world and offer cost-effective treatment options for rare disease patients!

The Senior Manager, HCP Marketing, for BKEMV (biosimilar eculizumab) will report to the Director, HCP Marketing for BKEMV, Amgen’s first biosimilar for rare diseases. BKEMV launched in March 2025 in US. This role is responsible for leading the execution of the HCP promotional strategy. This individual will support planning and execution of brand-building marketing plans and tactics to launch BKEMV. This will include leading the implementation of dynamic promotional / omnichannel tactics during launch for second half of the year as well as the development and execution of the NMOSD (new indication) tactical plan. There is a significant focus on implementing digital marketing tactics starting 2H 2025 and into 2026.

Critical to the role will be developing an understanding of neurologists and neuromuscular experts who treat Generalized Myasthenia Gravis (GMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD) and hematologists treating Paroxysmal Nocturnal Hemoglobinuria (PNH) and Atypical Hemolytic Uremic Syndrome (AHUS). There is a higher focus on Neurology based on the size of the indications. This individual will define and pursue opportunities to ensure BKEMV brand’s value proposition is pulled through at all high impact touchpoints. Also critical to this role is understanding what is important to a customer when adopting a biosimilar esp. for a rare disease and develop the right narrative of the value proposition for the formulary decision-maker as well as for HCP level pull-through.

This role requires strong teamwork and flexibility. The Sr. Manager, HCP Marketing will collaborate with a wide range of internal and external partners to bring BKEMV’s launch plan to life. This role will require inspiring cross-functional teams and agency partners to deliver “excellence in execution” and “integration” to leverage skills and tools from OBU and RDBU for this unique launch model. Therefore, a record of outstanding leadership, innovation, and an ability to succeed in a highly collaborative and rapidly changing environment is critical. Up to 10% travel required

Responsibilities:

• Plan and execute BKEMV’s (biosimilar eculizumab) HCP promotional strategy and tactics with more focus on digital marketing tactics.
• Build and advocate a deep understanding of HCP motivation and behavior in Generalized Myasthenia Gravis (GMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD) treatment space to use BKEMV for both new and existing patients stable on reference product Soliris®. Note that hematologists treating Paroxysmal Nocturnal Hemoglobinuria (PNH) and Atypical Hemolytic Uremic Syndrome (AHUS) are also critical for uptake but they have some biosimilar experience (unlike neurologists).
• Act as the voice of the HCP, translating potential HCP hesitation to use biosimilars and market insights into a rich and empathetic HCP brand narrative and resources.
• Execute the overall brand strategy and tactics with AOR and media agency
• Support building a cost-effective HCP Comms/Media strategy including message map, budget allocations and placements across PESO (Paid, Earned, Shared, Owned) ecosystem. Lead the engagement with both AOR and Media agency.
• Lead specific tactics for Non-Personal Promotion (e.g, emails, HCP & Patient brochures, videos, etc.) including creation of materials, MAC review, execution and measuring KPIs.
• Able to develop cost-effective and targeted tools and tactics leveraging digital platforms and data.
• Identify and establish clear and robust Key Performance Indicators (KPI) and lead/lag indicators to measure both strategic and tactical execution of personal / non-personal promotio