Manager, Micro Influencer Partnerships

<h2>Job Description</h2><p></p><p><b><span>TechStyle</span><span> Fashion Group </span></b><span><span>is hiring a </span></span><b><span>Manager</span><span>, Micro</span><span> Influencer</span><span> Partnerships</span><span> for </span><span>Fabletics</span><span> </span><span>Europe</span><span> </span></b><span><span>in</span></span><b><span> Berlin</span></b><span><span>.</span></span><span> </span><br/> </p><p><span><span>The position reports into the </span><span>VP</span><span> Brand </span><span>Marketing</span><span> for </span><span>Fabletics</span><span> Europe</span><span>.</span></span><span> </span><br/> </p><p><b><span>Job Summary</span></b><span> </span></p><p><span><span>In your role, you will lead and drive the success of </span><span>Fabletics</span><span>' Micro Influencer </span><span>programme</span><span> in Europe. Together with our interns, we work with hundreds of Micro Influencers across Europe every month and are looking to expand our initiatives into more regions.</span></span><span> </span></p><p><span><span>As part of our Brand Marketing team, you will be fully responsible for executing the strategy for the Micro Influencer campaigns to grow </span><span>Fabletics</span><span>' digital brand presence and meet agreed </span><span>objectives</span><span> in line with brand goals.</span></span><span> </span></p><p><span><span>While orchestrating and executing our unpaid influencer campaigns, you will support our overall communications campaigns for IGC, Brand Activations &amp; Events and work closely with your PR, Content Marketing, </span><span>Social Media</span><span> and Celebrity Marketing teammates to ensure cohesive brand </span><span>positioning.</span></span><span> </span><br/> </p><p><b><span>Task</span><span>s, Duties &amp; Responsibilities</span></b><span> </span></p><ul><li><p><span><span>Development</span><span> and execution of the </span><span>Fabletics</span><span> </span><span>Micro </span><span>Influencer strategy across all social channels in </span><span>Europe</span><span> </span><span>with a strong focus on Instagram and </span><span>TikTok</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Develop new strategies for innovative ways of promoting the </span><span>Fabletics</span><span> brand through </span><span>I</span><span>nfluencers</span><span>, while </span><span>operating</span><span> with </span><span>Fabletics</span><span> product as the budget for compensating the Influencers.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Increase the understanding of the creator ecosystem, build strong relationships within the Influencer industry, be open for new channels and opportunities and share your learning with your counterparts </span><span>with</span><span> the </span><span>team in the </span><span>US and our sister brands Savage X Fenty, </span><span>JustFab</span><span> and </span><span>Yitty</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Be responsible for</span><span> your Influencer KPIs and brand engagement stats, manage and </span><span>monitor</span><span> the activities of all your campaigns and make sure you are delivering strong results</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Develop the monthly campaign storytelling and product selection together with the eCommerce Team</span><span> and the VP Brand Marketing</span></span><span> </span></p></li></ul><ul><li><p><span><span>Work closely with the PR, SEO, Online Marketing and Events managers in the EU to ensure alignment on social/influencer activity – as well as building a strong relationship to your counterparts in US Headquarter to support global campaigns in your countr</span><span>y</span></span><span> </span></p></li></ul><ul><li><p><span><span>Lead by example in all work-related activities, acting as a role model for team and the brand</span></span><span> </span></p></li></ul><p><span><span> </span></span><span> </span></p><p><span> </span></p><p><b><span>Qualifications</span></b><span> </span></p><ul><li><p><span><span>At least 2 years of </span><span>I</span><span>nfluencer </span><span>marketing </span><span>experience in a fast-paced start-up, scale-up or B2C sports/fashion environment</span></span><span> </span></p></li></ul><ul><li><p><span><span>You balance both strategy and execution, seamlessly navigating breadth and depth while thriving as an individual contributor.</span></span><span> </span></p></li></ul><ul><li><p><span><span>You have a strong </span><span>track record</span><span> of developing and implementing successful communications strategies and influencer campaigns with measurable results and without a large media budget.</span></span><span> </span></p></li></ul><ul><li><p><span><span>An outgoing self-starter who is well connected within the fashion and influencer ecosystem and relevant media.</span></span><span> </span></p></li></ul><ul><li><p><span><sp