Sr. Consumer Marketing Manager - Shave
PhilipsAbout the role
Job Title
Sr. Consumer Marketing Manager - ShaveJob Description
Senior Consumer Marketing Manager- Shave (Stamford, CT)
This role will be responsible for developing and executing marketing plans to drive household penetration, brand preference and market share for Philips Norelco Shavers, part of the Grooming & Beauty category within NA. This includes developing the local go-to-market strategies to deliver measurable business impact and profitable growth.
Your role:
- Own business performance, leading annual plans and multi‑year strategic direction for the segment. Responsible for P&L delivery, including top‑line growth, margin expansion and mix management.
- Translate insights into strategy, synthesizing consumer, market, and customer signals to guide commercial innovation. Proactively influence Global Business Units for alignment & resourcing.
- Set and steer the local go‑to‑market strategy—driving channel, pricing, promotion, and activation frameworks. Maintain deep command of category dynamics, consumer insights and competitive threats, shaping initiatives that change consumer behavior, increase sell‑out, and secure incremental retail distribution. Ensure NPI launch excellence.
- Shape the mid & long‑term portfolio strategy, spearheading pricing architecture, SKU/mix optimization, product lifecycle management, and commercial viability decisions.
- Lead high‑impact joint business plans with top retailers (Amazon, Walmart, Costco, Target), influencing senior‑level stakeholders to unlock disproportionate growth and category leadership.
- Define Marketing Jobs‑To‑Be‑Done and strategic briefs, ensuring demand‑generation programs drive growth, brand penetration, and segment profitability.
- Lead and influence cross‑functional teams, orchestrating Finance, Supply Chain, Sales, and Category Management to deliver initiatives that meet consumer expectations, operational feasibility, and financial targets. Act as a senior voice in decision forums representing the business.
You're the right fit if:
- You’ve acquired 5+ years of experience (7+ years preferred) with Bachelor's in areas such as Marketing, Communication, Sales, Business Administration or equivalent OR no prior experience required with Master's Degree (2+ years with Master’s Degree preferred)
- You’re skills include technical marketing and business analytics, including the development of business cases and experience with syndicated market share data analysis.
- You have the ability to work cross-functionally to ensure full on-time and in-full delivery of projects with a sense of urgency, adaptability, and drive.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
- You’re a self-starter, resourceful, and able to work autonomously.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
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