Feed Sales Representative - Cattle & Dairy

The Intermediate Level Livestock/Lifestyle Product Specialist is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer to customer relationships, and delivering exceptional customer service. The key areas of focus will be grass cattle and dairy business in Northern Colorado and Southern Wyoming. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Location: This is a remote (virtual) field-based sales position that must be located within the geographic territory of Northern Colorado or Southern Wyoming. Willingness to travel within this territory to gain insights into the region and understand prospects.  

Species focus:   Calling on grass cattle and dairy owners/operations will be the primary focus with skills to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities: 

• Make 25+ farms and facilities visits each week to assess feeding programs and recommend solutions 

• Drive sales by introducing new feed products to customers and supporting existing customers 

• Drive relationships with dealers, co-ops, and Purina experts 

• Lead educational events and demos to promote products and strengthen customer loyalty 

• Manage customer data and use analytics tools to deepen market knowledge 

• Collaborate with internal teams and stakeholders, participate in meetings and training, and share feedback for continuous improvement 

• Coordinate logistics and event materials with dealers and cross-functional teams 

• Grow and apply business and industry skills to execute sales plans and growth opportunities 

• Pursue ongoing professional development and adapt to changing needs 

Qualifications (Required):  

• High School diploma or equivalent  

• 3 to 5 years industry experience or farm experience equivalent to sales experience or education  

• Solid understanding of the industry, sales practices, or Purina products 

• Proven ability to build relationships and network to grow business 

• Strong sales drive with experience making frequent customer calls 

• Skilled in problem-solving and independent decision-making 

• Excellent communication, organization, and time management skills 

Qualifications (Preferred): 

• Bachelor’s degree in Animal Science, Agriculture, Agribusiness, or a related field preferred 

• Ability to formulate feed related to Grass Cattle and/or Dairy businesses.  

• High internal drive, a natural ability for relationship building, and leadership