Sr. Manager SEO

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA.

But, we know it’s not only about the clothes—it’s about the feeling it gives the people who wear them, whether they’re confidently giving a presentation in a well-tailored suit; basking in long salty beach days in vibrant, colorful sun-soaked swimsuits, or joyfully re-discovering their favorite Rollneck sweater in their closet again and again, season after season.

And ultimately, it’s about helping our customers be the best, most authentic versions of themselves.

And that’s what we’re after, to inspire people’s lives and style.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Job Description – Sr. Manager (eCommerce Team)

• Develop the organization’s SEO strategy, identify SEO success metrics, and have responsibility for ongoing optimization efforts to drive traffic and sales. by identifying and improving organic search KPIs.
• Own the corporate-wide SEO roadmap and define the tactics to achieve the SEO strategy.
• Align JCG’s content and technical SEO implementation with Google’s algorithmic priorities, such as EEAT, Core Updates, Helpful Content Updates, and Natural Language Processing/Entity-Based approach (BERT).
• Demonstrate a proven ability to quantify LOE vs. ROI for SEO action items, especially in the context of the overall product roadmap. 
• Partner with eCommerce technology teams to optimize websites for SEO. Scope includes, but is not limited to, URL structure, site map, indexing, JavaScript rendering, crawl budget management, internal linking, and more.
• Partner with the creative and content delivery teams to develop and implement SEO strategies. Review content on a regular basis to identify opportunities, points of improvement, and creative solutions for SEO.
• Partner with the merchandising team to optimize copy (e.g. product names, destinations, etc.) for SEO.
• Continually audit the sites, monitor activity, analyze performance, identify areas of opportunity and recommend ways to drive traffic and improve KPIs.
• Partner with external SEO vendors on SEO strategies, workflows, and improvement opportunities.
• Actively participate in the global SEO community to stay current on SEO trends and to gather new SEO skills that will give the business a competitive edge.
• Collaborate with PPC business owners and vendors to align SEO and SEM strategies and tactics.
• Review and report on results through dashboards and regular updates, including to the senior leadership team.
• Prepare and lead content pitches and other SEO strategy proposals delivered to Marketing and eCommerce leadership teams.
• Develop a plan for JCG to successfully transition into AI-based search generative experiences.
• Regularly provide SEO trainings for dev, product and editorial teams
• Employ the use of SEO tools such as SEMrush, Screaming Frog, Sitebulb, Ahrefs, etc. to identify trends, issues, and opportunities to further optimize SEO.

Prerequisites

5+ years of proven experience leading SEO strategy and execution; seniority is critical. Deep understanding of Google’s patterns of behavior and expectations.  

Experience: The candidate must have a proven and successful track record in the design and delivery of SEO plans and strategies in fast-paced businesses, preferably performing the functions of a technical SEO lead. In addition, a suitable candidate will have had substantial experience working in a managerial position involving a team in, either an SEO, Content Editing, or Content Marketing capacity. The SEO will have a proven ability to take responsibility and sensibly account for a team’s performance. As a bonus, the role will also have experience in influencer marketing and have a passion for all things social in the business’s market field.

Analytical Skills: This role also portrays great analytical skills and can draw insight from raw information and data acquired through field research. The Sr. Manager will have the ability to analyze data for the purpose of determining SEO strategies, approa