Senior Associate, Search Engine Optimization

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Senior Associate, Search Engine Optimization (SEO) will work closely with the Manager of Search Engine Optimization, to execute strategies for a multi-location client portfolio within the digital center of excellence. This role involves crafting and implementing effective search engine optimization strategies by analyzing marketing data and leveraging best practices to maximize results. The individual is proficient in managing a high volume of projects and multiple clients concurrently, demonstrating the ability to prioritize tasks, allocate resources effectively, and maintain exceptional standards. The ideal candidate thrives in a fast-paced environment, where adaptability and a proactive approach are key to continuous growth and learning. The Senior Associate of SEO is a strong communicator who excels in delivering exceptional client experiences, skillfully translating SEO reports into actionable business objectives, and educating clients and stakeholders on SEO best practices. Staying updated on emerging tactics within the dynamic digital marketing landscape is crucial, as it enables informed decision-making and innovative problem-solving strategies.

JOB DESCRIPTION

 Key Job Responsibilities

• Execute SEO Tactics: Implement on-page and off-page SEO strategies, including keyword optimization, on-page content optimization, technical SEO audits, local listings, and additional ongoing strategies to improve organic search rankings.
• Develop and Implement SEO Strategies: Collaborate with the SEO Manager to develop and refine long-term SEO strategies tailored to the unique needs of a multi-location client portfolio.
• Monitor and Report on SEO Performance: Analyze SEO metrics and KPIs, providing regular reports that translate data into actionable insights for clients and stakeholders.
• Educate Clients and Stakeholders: Conduct presentations and workshops to educate clients and internal teams on SEO best practices, emerging trends, and the impact of SEO efforts on business objectives. Manage Multiple Projects: Handle a high volume of projects simultaneously, ensuring that all client deliverables are met with the highest standards of quality and efficiency.
• Collaborate Cross-Functionally: Work closely with other digital marketing teams, including content, paid search, and web development, to ensure cohesive and integrated marketing strategies.
• Partner with Preferred Partners: Collaborate with preferred partners to share insights, ideate, and execute A/B SEO tests, driving continuous optimization and innovation in SEO practices.
• Adapt to the Dynamic Digital Landscape: Maintain current knowledge and awareness about advancements, improvements, and new technologies related to organic search strategies, act on opportunities to test or pilot new search products and practices, and lead projects and initiatives to drive efficiencies, contain costs, and elevate the effectiveness of the organic products discipline.

Knowledge, Skills, and Abilities Required

• Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field. 3-5 years’ experience in a marketing position, with a focus on organic search strategies and search campaign management. Previous agency experience is ideal.
• Must have a solid knowledge of and experience in search engine optimization (on-page, off-page, and technical), including keyword strategy, local search, copy optimization, link building, meta data update, markup schema, and SEO tools, such as BrightEdge, SEMrush, and SEO Clarity.
• Working knowledge and hands-on experience in Google tracking and analytics tools, such as Google Tag Manager and Google Looker Studio, Google Analytics certifi